Indonesian Processed Food Products Interested In India, Achieved Transaction Potential Of IDR 221.07 Billion

Indonesian processed food products received attention at the 2025 Indian Select Anuga Exhibition Center Exhibition Center, Mumbai, India.

JAKARTA - Indonesian processed food products received attention at the 2025 Indian Select Anuga Exhibition Center Exhibition Center, Mumbai, India.

In fact, it recorded a potential transaction of 13.6 million US dollars or equivalent to Rp221.07 billion

Indonesia's participation in this exhibition is the result of the collaboration of the Indonesian trade representative in India consisting of the Indonesia New Delhi Trade Attache (Attdag) and the Greater Trade Promotion Center Chennai (ITPC), and supported by the Indonesian Embassy in New Delhi and the Consulate General of the Republic of Indonesia Mumbai.

The Director General of National Export Development of the Indonesian Ministry of Trade, Fajarini Puntodewi, revealed that the Ministry of Trade is targeting India's processed food market as one of the promotional and nation branding goals in increasing Indonesia's exports.

Fajarini said that Indonesian products have advantages in the form of diversity of taste and raw materials, competitive prices, variety of various products, certification and quality standards, and attractive marketing through strong storytelling.

He said Indonesia's processed food market share to India was recorded at 6.8 percent in 2024 with a positive growing demand trend, so that it has wide-open market opportunities.

"By participating in the 2025 India 2025 Anuga Select exhibition, the Ministry of Trade wants to maintain and increase exports of processed food products to the Indian market, while targeting increased exports to surrounding countries," said Puntodewi in an official statement, Tuesday, August 26.

The Indonesian Pavilion which occupies a strategic position in the 6-H 50 hall with three open sides and an attractive design has more value in attracting visitors.

The Indonesian Pavilion presents eight companies, namely PT Sari Murni Group, PT FKS Food Sejahtera Tbk, PT United Family Food, PT Ichi Tan Indonesia, PT Monde Mahkota wrongis, PT Wahyu Bunga Nuswantara, PT Tasmi Sumber Jaya, and CV Cahaya Kencana.

The processed food products displayed include various biscuits, packaged snacks, cocoa, processed chocolate to crackers from Indonesia.

During the exhibition, almost all of the products on display received a positive response. The most popular product for Indian buyers is the SilverQueen brand chocolate processing, which managed to record the largest trade contract worth 12.36 million US dollars.

In addition, typical Indonesian cracker products known by the people of India are better known as papad get great attention. Exhibition participants at the Indonesian Pavilion are on average exploring business matching with potential buyers three to four times per day during the exhibition.

The business matching area is arranged in such a way and has succeeded in attracting buyers and foreign visitors from India, Saudi Arabia, Uzbekistan, South Korea, Vietnam, to Thailand. Exhibition visitors consist of retail businesses, distributors, to hotel, catering and cafe businesses (horeka) in India.

Participation at the 2025 India Select Award this time was also used to socialize the 40th Trade Expo Indonesia (TEI) international trade show.

This exhibition will take place from 15 to 19 October 2025 at the BSD Indonesia Convention Exhibition (ICE), Tangerang Regency, Banten.

The Indonesian Ambassador to India, Ina Hagniningtyas Krisnamurthi, said that the export potential of processed food products in the Indian market is very promising.

This potential is driven by India's population being the largest in the world with 1.4 billion people.

In addition, rapid mid-range growth has helped encourage increased consumption of processed foods.

"The support of the Indonesian trade representative in India is very much needed to bridge the potential for post-export transactions between prospective buyers and Indonesian business actors," he said.

For your information, the export value of Indonesian processed food products to the world will reach 5.6 billion US dollars in 2024, with a positive growth trend of 6 percent during the period 2020 to 2024.

Meanwhile, Indonesia's export of processed food to India in 2024 was recorded at US$64 million with a positive trend of 22 percent in the same period.

India ranks 13th in Indonesia's export destination for processed food and is a market that needs to be maintained.

Selain India, negara tujuan utama ekspor makanan olahan Indonesia adalah Amerika Serikat, Filipina, Malaysia, Thailand, Tiongkok, Arab Saudi, Jepang, Vietnam, dan Australia.

Indonesia juga menjadi salah satu pemasok makanan olahan utama bagi India. Selain dari Indonesia, India mengimpor produk makanan olahan dari Tiongkok, Nepal, Jerman, Amerika Serikat, Thailand, Bangladesh, Italia, Malaysia, dan Sri Lanka.

Produk makanan olahan yang diimpor India, antara lain, minuman nonalkohol, cokelat dan olahan kakao, roti, biskuit, kue kering, kacang-kacangan, ragi, pasta olahan, permen dan gula-gula, saus serta bumbu, dan produk olahan lainnya.

Apart from India, the main destination countries for exporting Indonesian processed foods are the United States, the Philippines, Malaysia, Thailand, China, Saudi Arabia, Japan, Vietnam, and Australia.

Indonesia is also one of the main suppliers of processed food for India. Apart from Indonesia, India imports processed food products from China, Nepal, Germany, the United States, Thailand, Bangladesh, Italy, Malaysia, and Sri Lanka.

Indian processed food products include non-analcoholic drinks, chocolate and cocoa preparations, bread, biscuits, pastries, nuts, yeast, processed pasta, candy and sugar, sauce and spices, and other processed products.