SIG BUMN House Successfully Brings Rembang Coffee To The National Market

Photo: Doc. SIG

JAKARTA - Behind the distinctive aroma of coffee billowing in each cup, the Lelet Pandawa Coffee is present as a story of the success of local economic empowerment from Rembang Regency, Central Java. This MSME product not only maintains the tradition of drinking coffee from the coastal communities north of Java, but also proves that local products are able to compete nationally.

Under the construction of the BUMN House of PT Semen Indonesia (Persero) Tbk (SIG) in Rembang Regency (RB Rembang) managed by its subsidiary, PT Semen Gresik, Kopi Lelet Pandawa was able to record significant business growth.

Mohammad Totok Wahyudi (42 years old), owner of the Lelet Pandawa Coffee business in Sendangagung Village, Pamotan District, Rembang Regency, Central Java, is grateful to be part of RB Rembang since 2020. The man who is often called Totok admitted that RB Rembang played a major role in encouraging the growth of the Pandawa Lelet Coffee business.

Not only equipped with administrative training and business management to run its business, but also strengthening branding to expanding the market through digital marketing, thereby strengthening the competitiveness of its products.

"I used to only go from the spirit of wanting to maintain the tradition of drinking coffee on the coast of Rembang Regency. But after joining RB Rembang, we got a lot of training, opportunities for promotion, to expanding business networks, which actually made me more motivated to keep moving forward," Totok said, quoted on Sunday, June 15.

Totok revealed that the business, which was initiated in October 2019 with an initial capital of Rp. 25 million, has now experienced many developments in terms of marketing. Armed with a simple coffee outlet, Totok began to introduce his typical coffee concoction to relatives, then market it in grocery stores and traditional markets independently.

Currently, Totok is running a business with the help of 14 employees who are residents of Medium Village, ranging from the coffee production process, packaging, to distribution. Pandawa Lelet coffee is not only marketed in the Rembang area, but also reaches a wider market such as Blora, Pati, Kudus, Jepara, Demak, to Tuban in East Java. Even with the role of e-commerce, Totok is able to reach marketing to the provinces of West Java, Kalimantan and Bali.

With premium quality and an authentic concoction without a mixture of Rp. 19 thousand per pack, Pandawa Lelet Coffee is now able to sell up to 2,100 packs per day and earn an average turnover of Rp. 30 million per day.

"Alhamdulillah, I have felt a lot of benefits since becoming part of RB Rembang. In fact, we are helped to build a network with fellow MSME activists. Thank you SIG and Semen Gresik, hopefully in the future more MSMEs can be embraced. All of these experiences make us more motivated to continue to develop, "added Totok.

SIG Corporate Secretary, Vita Mahreyni said, concern for MSMEs through assistance and guidance carried out by GIS in RB Rembang, Central Java, continues to produce successful entrepreneurs who contribute to regional economic development and create jobs.

"Since operating in 2020, the GIS BUMN House in Rembang has accompanied 495 MSMEs to advance to class which was followed by employment reaching 1,869 people. This achievement is in line with Asta Cita Presiden Prabowo Subianto to increase employment and encourage entrepreneurship, as well as economic equality and poverty eradication," said Vita Mahreyni.