YOGYAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk or BRI continues to strengthen its strategic role in encouraging village ecosystem-based economic growth through the BRILiaN Village empowerment program. One of the foster villages that shows positive achievements from the implementation of this program is Hargobinangun Village, Pakem District, Sleman Regency, Yogyakarta Special Region.
The village, which is included in the top 40 of BRILiaN Village in 2023, has a strategic geographical position. Located on the slopes of Mount Merapi and directly adjacent to Central Java Province on the north side. With an area of about 14,300 m2, this village is a link between natural tourism areas and community MSME centers.
One of the efforts of Slondok Renteng MSMEs, Mr. Mul, is part of the BRILiaN Village ecosystem. Purwanto's MSMEs show progress as a producer of traditional snacks with flagship products in the form of smartphones made from cassava, which is now one of the souvenirs from Kalurahan Hargobinangun. Apart from slondok, this business also produces enthical chips, other snacks that are favored as friends as relaxing and tourists' hands. "This business was initially initiated by my grandfather in the 1960s, then continued by his parents. I myself began to be involved after graduating from high school in 2008," said Purwanto.
This snack product is marketed through a reseller network that takes directly from the production site, then distributed to various souvenir centers in Yogyakarta and Central Java. In addition, products are also available for consumers who come directly. Since being designated as part of the BRILiaN Village program, this village has recorded a significant increase in tourist visits which has a direct impact on the sale of local MSME products.
Since becoming BRILiaN Village, there has been an increase in the number of tourists to this village. This felt the impact on sales, because our products were indeed purchased as souvenirs. We have also used BRI's QRIS to facilitate transactions," he said.
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The BRILiaN Village Program itself was developed to build resilient, productive, and competitive villages through strengthening in four main aspects. First, BUMDesa as the driving force of the village economy. Second, Digitalization in the form of implementing technology-based financial products and activities. Third, Sustainability, which is to encourage villages to be able to build sustainably. And fourth, Innovation, which fosters a creative culture in creating solutions based on local potential.
The Slondok Renteng Pak Mul business is developing in the village empowerment ecosystem, with the support of government agencies and because its location is in an area that is part of the BRILiaN Village program initiated by BRI. Now, the business is able to record a turnover of tens of millions of rupiah per month, which is used to support production operations and daily needs.
On a separate occasion, BRI Corporate Secretary Agustya Hendy Bernadi emphasized that the BRILiaN Village program is a strategic and impactful program. BRILiaN Village is BRI's strategic program in creating an economic ecosystem that is inclusive, competitive, and based on local potential. Through a digitalization approach and strengthening the capacity of business actors, BRI wants to ensure that every fostered village can have a real and sustainable economic impact," concluded Hendy. (ADV)
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