Grab And TikTok Meet Driver Partners With Creators

Driver partner who is also Grab Creator Partner Irwan (left) along with TikTok creator LIVE William Red Nawati or Renna (right). (Photo: Special)

JAKARTA - Grab and TikTok LIVE collaborate to present Grabulous Gifts, special LIVE Gifts themed Grab such as helmets, motorbikes, food and goods packages to jackets, which allow TikTok users to express their support to creators.

This collaboration also makes Grab the first brand in Indonesia to have LIVE Gifts or virtual gifts on the TikTok application.

The peak of this collaboration is an exciting event titled Grabulous Race in Jakarta, which couples creators with Grab driver Partners to win cash prizes worth a total of IDR 50 million.

Grabulous Race invites the top five TikTok LIVE creators from all over Indonesia who managed to collect the most Grabulous Gifts during the LIVE session on TikTok from 1-10 October 2024.

Creators who managed to get a ticket' to the Grabulous Race stage also had the opportunity to become a Grab' and the photo would be installed in a number of GrabCar fleets in the Jabodetabek area.

In the Grabous Race session, the five creators and driver partners must work together to complete a number of missions at Taman Mini Indonesia Indah (TMII) while doing LIVE TikTok.

I and Grab's creators and driver-partners don't just have fun together to complete various missions at TMII, but also learn a lot from each other. My nerves are also motivated because I have to solve the challenges with the help of the audience as well as live on TikTok. Luckily my partner, Mas Irwan from Grab Gercep abis. We can complete all missions quickly. This is an extraordinary experience. Hopefully in the future, there will be exciting collaborations like this where we can collaborate with other creator communities!," said TikTok creator William Red Nawati.

Grab Hidayat partner Wahyu Alami or better known as Bang Dado also shared his experience.

"For me, this Grabulous Race is not just a matter of gifts, but togetherness and challenges in the field that make this experience not forgotten. Moreover, there are things that I did for the first time, for example taking a cable car in Taman Mini," he said.

Grab and TikTok LIVE collaboration combines digital interactions with online activities aimed at creating new experiences for Grab users who are also TikTok users.