Hary Tanoesoedibjo Conglomerate's Strategy To Transform MNC Bank Into Digital Bank

Conglomerate Hary Tanoesoedibjo. (Photo: Instagram @hary.tanoesoedibjo)

JAKARTA - PT Bank MNC Internasional Tbk. officially submitted the change to become a digital bank to the Financial Services Authority (OJK) through the digital onboarding motion application.

MNC Group Chairman Hary Tanoesoedibjo said this strategic step is intended to work on the market potential in the future. In a press statement on Thursday, April 8, the MNC boss stated that this action was carried out in several stages.

First, with digital onboarding that focuses on raising funds or saving accounts. Second, do an online credit card through a type of Visa credit card that will go into Motion. In this stage, the registration process up to credit card approval until payment is entered in the Motion application.

"Third, Motion will maximize MNC Group's data centers, including from subscribers of the company's pay-TV channels that reach 8 million users", he said.

It is estimated that by the end of this year MNC cable TV network subscribers will reach 10 million users and is expected to continue to increase to 16 million in 2023.

The fourth is to maximize 200 million data owned by the group of companies to then be encouraged to become customers.

"Of the entire business network we have 200 million databases and this is the largest in the country", he said.

Fifth, confidence significantly increases the number of customers from the entire ecosystem owned by the company.

Sixth, open cooperation with third parties for future business development.

To be known, if OJK approves the application from MNC, then the motion application can reach new customers without having to open an account physically to the branch office.

The Motion facility is said to complement MNC Bank's existing digital features, such as mobile banking to then be directed to digital banking.

"MNC will continue to maintain the security aspects of customer data through a biometric login feature that allows Motion access with fingerprints or faces without the hassle of memorizing passwords on smartphone screens", concluded Hary Tanoesoedibjo.