Ticketing Solution Innovation For Event Industry In Indonesia

Photo: Special

JAKARTA - In the midst of the rapid development of the event industry, the need for flexible and easy-to-control ticketing solutions is becoming increasingly important.

To answer this need, TixFly comes as an event management platform that offers a different approach from conventional ticketing platforms.

As an event management platform founded by Alfian Tinangon and Septy Handayani, TixFly offers comprehensive solutions to manage ticket sales, data analysis, and communication with visitors, which are considered much more in-depth than the usual ticket aggregator platform.

TixFly's Founder and Chief Executive Officer, Alfian Tinangon said, one of the inspirations for creating TixFly comes from special needs in managing events that conventional ticket platforms don't fully fulfill.

"We see that there are many events that have difficulty utilizing visitor data effectively. For example, who comes, preferences, and their expenses," he said.

TixFly has its ability to provide complete analytic data to the organizers.

With real-time data support obtained, organizers can understand the preferences and behavior of audiences ranging from visitor transaction details, arrival times, to shopping preferences at merchants at the event.

"With this insight, the organizers can design a more effective promotional strategy, and determine the focus of the next event more carefully and in a planned manner," he explained.

The platform, which is under the auspices of PT Multi Way Solution, also carries the concept of whitelabel, allowing brands to have their own branding as well as being able to manage tickets and audience data independently and exclusively.

Instead of relying on third-party platforms that sometimes direct prospective visitors to other events, TixFly allows every brand and event organizer to have an official ticket channel so that events and communication with audiences can feel more exclusive.

This is one of the added values to maintain consumer loyalty and increase the conversion rate of digital advertising.

"On TixFly, brands can direct all visitors directly to their official channels without having to compete with other events on the aggregator platform," he said.

For example, one of the hotels in Bali that holds the '50 best hotel world wide', which previously used several ticketing partners for its various events, can now focus all ticket management and visitor data on one platform, namely TixFly.

TixFly co-Founder and Chief Operating Officer Septy Handayani said TixFly can be used to support various types of events, from music festivals, concerts, to large community events and fashion shows, both paid tickets and free ones. This flexibility allows platforms to customize the unique needs of each event.

"Like at Jakarta Fashion Week, which requires special management for the distribution of VVIP slots and partners, TixFly is able to regulate the distribution of seats according to their needs. Likewise with other events," he explained.

In addition to the fashion and entertainment industry, TixFly also plays a role in the sports industry by supporting the success of the Jakarta Running Festival (JRF).

In collaboration with Athletica Company, TixFly contributes through a data-driven event management system that ensures that events run more effectively, efficiently, neatly, and optimally.

Not only limited to ticket sales platforms, but TixFly also integrates Artificial Intelligence (AI) technology to provide better service to visitors.

AI in TixFly allows visitors to get direct information about the location of the event, towards parking, toilets, or certain facilities and areas at the venue by simply sending messages.

This technology makes TixFly more than just a ticketing platform, but also as a virtual assistant that facilitates visitor experience.

In large events with frequently confusing area,

AI TixFly can provide a more comfortable and express-free visitor experience.

With the various innovations and technologies offered, TixFly shows great potential as a strategic partner for event organizers in Indonesia, providing a better experience for visitors and supporting more effective event management.