Pupuk Indonesia Brings Songket Palembang Fabric SMEs Competing In The Global Market

Director of Human Resources of Pupuk Indonesia, Tina T Kemala Intan. (Mery Handayani / VOI)

JAKARTA - PT Pupuk Indonesia (Persero) is not only focused on contributing to pursuing food self-sufficiency, but also actively empowering MSMEs. This time, Pupuk Indonesia brought the work of assisted MSMEs to the international stage at Jakarta Fashion Week 2025.

Meanwhile, this work is a collaboration between Pupuk Indonesia through the Indonesian Pupuk Employee Wives Association (PIKA-PI) with two talented designers, Maya Ratih and Temma Prasetio. Where this time, PIKA-PI displayed Palembang songket fabrics from MSMEs fostered by Pupuk Indonesia with an elegant touch that continued to highlight local cultural values.

Director of Human Resources of Pupuk Indonesia, Tina T Kemala Intan, said that the company is committed to optimizing its role as a BUMN to empower MSMEs, in accordance with the latest direction of SOE Minister Erick Thohir.

"Through the empowerment of local MSMEs, we want the work of the nation's children, such as Palembang songket cloth which is rich in cultural value, able to compete in the global arena, so as to create a positive impact on the Indonesian economy and culture," he said at a press conference, in Jakarta, quoted from Antara, Friday, October 25.

Tina said Pupuk Indonesia believes that apart from being responsible for fertilizing the earth, it also fosters the spirit of the nation's entrepreneurship, in accordance with the mandate in Law Number 19 of 2003.

Currently, he continued, Pupuk Indonesia is recorded to have 1,817 fostered MSMEs, with 336 of them being wastra Nusantara craftsmen.

Similarly, the Chairperson of PIKA-PI, Tata Rahmad Pribadi said that creative collaboration with PIKA-PI is also in line with one of the priorities of the Ministry of SOEs in the current government, namely so that SOEs can optimize their role in encouraging MSMEs to advance to class, and encouraging cooperation with private parties.

"Various creative programs and collaborations carried out by PIKA-PI are designed to support the company's goals, including one of which is through the participation of fostered MSMEs at Jakarta Fashion Week," he said.

Tata said PIKA-PI also actively helps fostered MSMEs to get exposure through bazaars and exhibitions on a national and international scale.

In addition to carrying out cultural conservation missions through JFW, Tata said PIKA-PI also empowers songket craftsmen who have been working behind the scenes, towards a more shining stage.

"We believe that providing support for skilled hands that give birth to the world's stunning work, can be one of the economic powers of the creative economy sector," he said.