JAKARTA - The interest and understanding of the Indonesian people in growing assets and planning the future tends to increase. This has been proven through the 2024 Indonesian people's financial literacy index which reached 65.43 percent or an increase of 15.75 percent compared to the previous survey period in 2022.

This increase indicates that more and more people are already literate about the importance of good financial management. In line with the literacy index, the results of the 20242 OCBC Financial Fitness Index (FFI) released by OCBC in collaboration with NielsenIQ also showed that in 2024 the financial fitness score of the Indonesian people managed to stabilize at 41.25%.

From this score, there is a significant increase from 25 percent of the millennial generation, which now has emergency funds for peace of life in the future or in retirement. The trend of increasing interest or awareness of planning emergency funds or retirement, especially among millennials, is a great opportunity for financial services companies.

This is because the increasing financial awareness needs to be balanced with the availability of access for the community to take advantage of financial products and services. In this case, financial products that can provide rapid asset growth can be the right solution for the community in realizing their financial goals.

Therefore, in October, coinciding with the Month of Financial Inclusion, Great Eastern Life Indonesia together with its strategic partner PT Bank OCBC NISP Tbk (OCBC) launched a new innovative product of GREAT Prestige Optima Protector as a concrete solution in helping people realize financial goals.

GREAT Prestige Optima Protector is a life insurance product in Rupiah which is designed for people who want asset growth quickly. With the guaranteed yield feature fixed for 3 or 5 years (depending on customer choice), this product can be an attractive option for the public to want to achieve financial goals more with certainty.

This GREAT Prestiga Product Optima Protector has 3 main advantages:

1. Certainty of Investment Results. Customers get certainty that the yield level is guaranteed to be the same for the first 3 or 5 years in accordance with customer financial planning.

2. Sustainable Money Flexibility. Customers can flexibly determine the amount of Support up to 5x Tunggal Premi according to their needs.

3. Just 1x Pay Premium. Customers can grow wealth and get life protection until the age of 99 years with only 1x Premium payments.

With Indonesia's dynamic economic conditions and increasingly diverse living needs, maintaining financial stability is a challenge for all people. The ability of GREAT Prestige Optima Protector in providing asset growth in a short time, helps customers feel financial benefits more quickly.

This provides certainty and calm for customers in achieving financial goals, be it to buy a house, plan children's education, or prepare a peaceful retirement period.

In addition to providing optimal and fast asset growth, GREAT Prestige Optima Protector also offers comprehensive life protection. With the flexibility of determining coverage money, customers can adjust the amount of protection up to 5 times from the Tunggal Premium according to customer and family needs. If something goes wrong, the heirs will receive benefits that can help ease the financial burden.

"Great Eastern Life Indonesia is committed to continuing to answer customer needs through relevant protection solutions. With the launch of GREAT Prestige Optima Protector, Great Eastern Life Indonesia provides certainty that the yield level is guaranteed to last for 3 or 5 years. This advantage can help people who want to develop assets and achieve their aspirations more quickly within 3 or 5 years depending on the choice and needs of customers," said Sisca, Director of Bancassurance Great Eastern Life Indonesia, in a statement, Friday, October 18.

"As partners, Great Eastern and OCBC provide options for customers to have investment protection and instruments, which of course are adjusted to the financial aspirations of each individual. This Bancassurance product can be purchased through OCBC, to help customers to realize financial aspirations more quickly," said Juky Mariska, Wealth Management Division Head of OCBC.

The GREAT Prestige Optima Protector product marketed through our strategic partner, OCBC, can be obtained in 207 OCBC branch offices spread across 54 cities throughout Indonesia. To find out and dig deeper about the needs of each customer, Great Eastern Life Indonesia provides Financial Advisor (FA) which can help recommend the right products to meet customer's financial goals.

Both Great Eastern Life Indonesia and OCBC hope that GREAT Prestige Optima Protector can be an appropriate protection solution for the Indonesian people. When people are protected by insurance, people can gain peace of life in achieving their financial goals and achieving various aspirations in life and become great, Reach for Great.


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