Worried About Turning Off MSMEs, KemenKopUKM Ensures TEMU Applications From China Don't Enter Indonesia

Special Staff to the Minister for Creative Economy Empowerment of the Ministry of Cooperatives and SMEs (KemenKopUKM) Fiki Satari. (ANTARA/HO - Ministry of Cooperatives and SMEs)

JAKARTA - The Ministry of Cooperatives and SMEs (KemenKopUKM) ensures that the TEMU application does not enter Indonesia because it is a dangerous threat for domestic MSMEs.

"If TEMU enters Indonesia, this will seriously endanger domestic MSMEs. Moreover, this digital platform from China can facilitate direct transactions between factories in China and consumers in this destination country, it will kill MSMEs," said the Special Staff of the Minister for Creative Economy Empowerment of the Ministry of Cooperatives and SMEs (KemenKopUKM) Fiki Satari in Jakarta, Antara, Wednesday, October 2.

The existence of the TEMU application has again become a topic of conversation on social media X after a tweet reviews the presentation of one of the speakers at the E-Commerce Expo event about the dangers of the TEMU application.

Responding to the issue, Fiki Satari emphasized that the government is currently committed to overseeing and ensuring that the TEMU application does not enter Indonesia.

The TEMU application has the concept of selling goods directly from factories to consumers without sellers, resellers, dropshippers or affiliates so that there is no tiered commission.

This is coupled with the existence of subsidies provided by the platform that make products in the application very cheap.

"They have entered the United States (US) and Europe, even now they have started to expand into the Southeast Asian Region, especially in neighboring countries such as Thailand and Malaysia. So we must continue to guard against entering Indonesia," said Fiki.

He revealed that since September 2022, the TEMU application has tried to register brands three times in Indonesia. Even on July 22, 2024, the TEMU application had re-submitted its registration at the Directorate General of Intellectual Property Rights (DJKI) of the Ministry of Law and Human Rights (KemenkumHAM).

"The TEMU application from China has tried to register brands, designs, and others with DJKI, but it can't because there are already Indonesian companies with the same name and with the majority of KBLI. But we must not be careless, we must continue to guard it," he said.

Fiki hopes that the Ministry of Law and Human Rights, the Ministry of Trade, the Ministry of Communication and Information, and relevant stakeholders can work together to prevent the entry of the TEMU marketplace into Indonesia.

"This is necessary solely to protect domestic business actors, especially MSMEs," he said.