Jabodebek LRT Optimizes Assets On Trains And Stations To Create New Revenue Sources

LRT Jabodebek. (Photo: Doc. PT KAI)

JAKARTA - The Jabodebek LRT optimizes assets as a new source of income. One of them is by opening up opportunities for companies to cooperate in branding programs on trains, stations, and station naming rights.

"This program is not only a way for us to optimize the use of our assets, but also to create new sources of income outside of user services, as well as improve the quality of the services we offer to the public," said Jabodebek LRT Public Relations Manager, Mahendro Trang Bawono in an official statement, Tuesday, October 1.

With an average of 79,800 daily users on weekdays and 35,200 users on weekends throughout September, he said, the Jabodebek LRT offers great opportunities for business partners to increase brand exposure in public.

Moreover, continued Mahendro, the Jabodebek LRT has 18 stations connected to various other modes of transportation, such as warehousing, KAI Commuter, TransJakarta, and other public transportation.

"This connectivity allows the user's reach to be wider and provides greater exposure for business partners collaborating in branding and naming rights programs," he explained.

Through the naming rights program, continued Mahendro, partners will not only get visual exposure, but also get the mention of brand names directly on every Jabodebek LRT trip.

Furthermore, Mahendro said, whenever the train arrives or departs from the station, the name of the station embedded with the brand of partners will be mentioned in the announcement.

"This provides a very effective opportunity to re-investigate partner brands into the memories of Jabodebek LRT users, making them part of the user's daily experience," he said.

In addition, continued Mahendro, advertising programs on trains and stations allow partners to display their advertisements to tens of thousands of Jabodebek LRT users every day.

"Iklan di dalam train maupun di stasiun menawarkan frekuensi tinggi dan captive audience, menjamin bahwa pesan brand akan dilihat secara konsisten oleh target audience," ucapnya.

The Jabodebek LRT also provides opportunities for partners to market their products through Killing machines placed in stations.

"With the large number of Jabodebek LRT users every day, product marketing through beverage machines at stations can be an effective way to reach consumers directly and increase sales," he said.

Currently, Mahendro continued, the Jabodebek LRT has collaborated with several partners, such as the naming rights of Pancoran Station bank bjb, Dukuh Atas Station BNI, and special livery for certain brands.

"This shows the great potential of the Jabodebek LRT to help business partners reach consumers effectively," he said.