ASDP Successfully Achieves Positive Performance Through Ferizy Digital Transformation

Ferizy's digital transformation has succeeded in improving ASDP's performance. (Special)

JAKARTA - PT ASDP Indonesia Ferry (Persero) recorded positive business performance through the digital transformation of Ferizy which was implemented in sea transform services in the last five years.

ASDP Corporate Secretary, Shelvy Arifin said Through the launch of the Ferizy application in 2020 by SOE Minister Erick Thohir, Minister of Transportation, Budi Karya Sumadi and Minister of Tourism and Creative Economy Sandiaga Uno, people are now easier to order tickets online, which are immediately welcomed and effective in reducing long queues at ports.

Shelvy said that this digital transformation reflects the commitment of SOE Minister Erick Thohir in encouraging digitization in all SOEs, including ASDP.

The implementation of this online reservation system also has a positive impact on operations at the port. Field data shows that the flow of arrival of service users is more regular, especially during golden time, thanks to the certainty of the ship's schedule," he said in an official statement, Sunday, September 8.

According to Shelvy, the previous check-in transaction time which took 8 to 10 minutes has now been cut to only 15 to 25 seconds. In addition, the maximum waiting time at the port is now only 75 minutes on normal days and 90 minutes on weekends.

"Since its launch, Ferizy has experienced significant growth. From 437,688 users in 2020, the number has increased to 2.4 million users in July 2024," he said.

Shelvy said this shows public confidence in Ferizy's increasing online reservation. Therefore, ASDP continues to encourage service users who will use crossing services, in order to make ticket reservations long ago.

Moreover, Sambunf Shelvy, ASDP no longer sells tickets at ports, especially at the main ports of Merak, Bakauheni, Ketapang, Gilimanuk and Ajibata-Ambarita.

In addition to digital innovation, ASDP also strengthens its fleet. Shelvy said that in July 2024, ASDP has operated 220 units of sea-worthy ships serving 311 crossing routes throughout Indonesia.

"The improvement of fleets and services is the result of innovation in the management and dedication of all ASDP employees," he said.

According to Shelvy, the success of this operational innovation is also reflected in ASDP's financial performance. At the end of 2023, ASDP recorded an increase in net profit of 95.09 percent from IDR 326 billion in December 2021 to IDR 636 billion.

"The company's revenue also increased 41.23 percent from IDR 3.49 trillion in 2021 to IDR 4.92 trillion in 2023, driven by a 48.64 percent jump in ferry business revenue," he explained.