Expand Export Networks, HRTA Aims For European Jewelry Markets To The United States

Director of Investor Relations Hartadinata Abadi Thendra Crisnanda. (Photo: Screenshot)

JAKARTA - Gold jewelry issuer, PT Hartadinata Abadi Tbk (HRTA) will expand its export network. This time, the company is targeting the jewelry market in Europe and the United States, after India and the United Arab Emirates (UAE).

Director of Investor Relations Hartadinata Abadi Thendra Crisnanda said that in terms of the global market, the company targets to strengthen its foothold outside the Indian and UAE markets that have become export partners, while aiming for other countries.

"The company aims to expand export networks to several strategic countries, including Asia, Europe and the United States," he said in a virtual Public Expose Live press conference, Friday, August 30.

Thendra explained that the selection of these countries was based on an in-depth analysis of market potentials and increasing consumer demand for quality gold products.

"This expansion is an integral part of the company's strategy to strengthen HRTA's existence in the global market and optimize export portfolios as one of the pillars of the company's growth," he said.

Thendra said the company's efforts to expand the export market will continue in 2025. Where for markets outside Indonesia, HRTA will focus on products that have high margins.

"But indeed at this time we are focusing on products that are underlined, we see to be decorated with gold. But for other competitors, they already play for the high-end market segment using precious stones, gemstones, other materials," he explained.

"In the future, it can be continued later, HRTA management itself can increase some for innovation products, especially for the market segment," he continued.