Adhia Absar And Dimas Beck's Journey In Transformation Towards Green Energy

Photo: Doc. ADCORP

JAKARTA - Transformation towards green energy increasingly dominates attention in Indonesia. This is in line with the increasing awareness of the importance of sustainability and environmental protection.

One of the salient examples is the transition from the food management industry to the solar panel industry carried out by Adhia Absar Arryman and Dimas Beck. The objects of these two industries are very different, but both have the same vision of contributing to Indonesia through downstreaming and industrialization.

Adhia, who comes from a technocrat family, has a strong nationalism spirit and a desire to bring positive changes to this country. Meanwhile, Dimas Beck, who was previously involved in the entertainment industry, has a mission to create jobs and social impacts. He wants to take further steps by becoming an entrepreneur who is believed to have a more impact on the Indonesian nation.

Adhia and Dimas strengthened their cooperation in leading the Anugrah Duta Corporation (ADCORP), a holding company brand engaged in the creation of a green energy ecosystem, focusing on an integrated solar panel industry.

The existence of ADCORP originated from their previous experience in managing home food catering which started in the garage with only five employees. Over time, they managed to develop the company into an integrated food management industry from upstream to downstream. Covering various sectors such as premium catering, industrial catering, restaurants, food processing factories, ready-to-eat food, retail and distribution.

With this success, the company was successfully acquired in 2022. With this experience, they see great opportunities to develop in the green energy industry and create ADCORP in 2023.

According to Adhia, the foundation that underlies their success is building systems, leadership, teamwork, Good Corporate Governance (GCG), and the principles of check and balance.

Meanwhile, Dimas emphasized the importance of maintaining trust and believing in a person's power constraints.

"I don't believe in limits. As long as there is room and willingness to develop, it will surely produce results," said Dimas, in his statement, quoted Wednesday, August 21.

Both agreed that although their backgrounds were different, complementary collaboration would overcome all existing obstacles.

March 2023 marks the birth of ADCORP. Starting with the determination to optimize Indonesia's abundant natural resources and take advantage of its strategic geographic position in driving the global green energy revolution, Adhia and Dimas are taking steps and initiatives against the world's 2050 net zero emissions target momentum, in order to encourage Indonesia's economic growth to grow by 8 percent, and Indonesia can contribute to global efforts to reduce carbon footprint and combat climate change.

"We see efforts to encourage Indonesia's economic growth and the solution to building underdeveloped areas is to optimize its natural resource potential through downstreaming and industrialization and encourage investment, especially in the green energy ecosystem," said Dimas.

In their view, the transition from the food industry to green energy is not difficult.

"Building this green energy industry is not as difficult as the food industry. The food industry is very complex, food safety must always be maintained and customer expectations are very high, where everything is a risk we face every day," said Adhia Absar Arryman.

This shows that even though there are differences in operational complexity, the core of the industry remains the same, namely creating something useful for society and the environment. Adhia sees the downstreaming and industrialization of abundant natural resources and the global need for renewable energy to create unlimited opportunities, and can be a gift for Indonesia.

With dedication and innovation, ADCORP is committed to making Indonesia one of the leaders in the green energy industry. This of course has an impact on sustainable economic growth and providing prosperity for the Indonesian nation.