Enlivening The 79th Anniversary Of The Republic Of Indonesia, Retail Entrepreneurs Hold Indonesian Discount Shopping Day

Chairman of Hippindo, Budihardjo Iduansjah (Photo: Mery Handayani/VOI)

The Association of Indonesian Shopping Center Retailers and Tenants (Hippindo) also enlivens the 79th Anniversary of the Republic of Indonesia by presenting the Indonesian HBD' program or Indonesian Discount Shopping Day.

Chairman of Hippindo, Budihardjo Iduansjah said that the Indonesian HBD was a gift from retailers for the Indonesian people to enliven the excitement of the 79th Indonesian Independence Day in August.

HBD Indonesia 2024 is the peak of national discount celebrations, namely on August 17, 2024. This year's theme was inspired by the traditional wastra of South Kalimantan, namely Sasirangan Motif Bayam Raja, which symbolizes the respect and dignity of the ancestors," he said at a press conference for the Indonesia Retail Summit 2024 Indonesian Discount Shopping Day 2024, at the Jakarta Convention Ceter (JCC), Friday, August 9.

In HBD Indonesia, continued Budihardjo, visitors can enjoy a massive discount of up to 79 percent in various shopping centers, with additional discounts for those wearing red and white attributes. Not only at shopping centers, discounts are also applied to online sales.

"Our members have 800 brands, on average all of them provide discounts. The Indonesian HBD belongs to the nation, so every August 17th it's all discounted," said Budi.

Budihardjo said that Indonesia's own HBD was first held in 2017 and is routinely held every year. He said this event succeeded in making the circulation of money increase by about 3 percent in August.

Before there was a 17 discount, there was no event. Everything is normal for Christmas, New Year, Eid, 2017 made by HBDI, BI stated that the money circulated up. There was a circulation of money. Now, finally every 8 months there is an activity, the money circulating is up about 2 to 3 percent. That's the impact we see," he said.

In addition to HBD Indonesia, Budihardjo said HIPPINDO also held a 2024 Indonesia Retail Summit (IRS) with the theme Navigating the Future of Retail: Strategies for Competitiveness and Innovation on 28 to 29 at Swissotel Pantai Indah Kapuk.

IRS 2024 will discuss various challenges and opportunities in the increasingly dynamic retail industry, along with increasingly complex changes in consumer behavior. It is hoped that this event will become an important platform for retailers and their ecosystems to share insights and strategies in facing a competitive future," he said.

Meanwhile, the Director General of Domestic Trade (PDN) Isy Karim welcomed the 2024 HBD Indonesia and Indonesia Retail Summit (IRS). He said that apart from bringing in money for business actors, it is hoped that this event can stimulate domestic industries that had been affected by the COVID-19 pandemic.

"Of course we welcome you, and hope that Indonesia Retail Summit and the 2024 Indonesia Discount Shopping Day will run smoothly and successfully and of course HBD can also bring in a lot of money for business actors," said Isy.

"And hopefully this will get more excited with discounts and exhibitions to be able to move our domestic industry again," he continued.