TENCEL Collaborates With 6 Local Brand Partners To Share Happiness On National Children's Day

Photo: Special

JAKARTA - In commemoration of National Children's Day 2024, PT. South Pacific Viscose (SPV), part of the Lenzing Group which is a world-class producer and leader of special fiber-producing technology made from wood, through a natural fiber brand that supports sustainability, TENCELTM collaborates with 6 local child clothing brand partners to give gifts to children at the Abhimata Orphanage in South Tangerang. The six local brands are Awan Kids, Koobicles, Koalakiddie, Kokoro, Nicekids and Bebeours.

This program is implemented with the aim of increasing awareness and protection of the welfare and rights of all children in Indonesia. This event begins with prayer and singing together, lunch and closes by distributing souvenirs to children at Orphanages. In addition, local fashion brands that participate in this event also contribute comfortable clothes with high quality and provide education support through educational toys designed to help children's cognitive and motor development and provide them with the opportunity to learn while playing.

The activity at the Orphanage was attended by Representatives from PT. South Pacific Viscose (Lenzing Group) from the marketing & branding team, HR and Corporate Communication, representatives of 6 local child clothing brand partners as well as administrators and staff from orphanages.

According to data, the number of neglected children in Indonesia is 67,368 people. Meanwhile, the number of children cared for by the Child Social Welfare Institution (LKSA) such as orphanages is 45,000 children. This number is sufficient to prove that the welfare of the nation's next generation still needs to be fought for by all parties. This is one of the things that initiates collaboration between TENCELTM and 6 local child clothing brand partners to commemorate National Children's Day 2024.

Margret Marito, Marketing & Branding Manager, Lenzing Group SEA, and Oceania said National Children's Day means supporting future generations' readiness. We are very proud to be working with local brands on this noble initiative.

National Children's Day is the right moment to show our concern for the future of Indonesian children. We hope that this donation can provide joy and benefits for children at the Abhimata Foundation. Apart from, providing happiness, we are also trying to provide something of real benefit to children in need. Children's clothing donated in this activity is made of TENCELTM fibers, which are known for their gentleness, high durability, and environmentally friendly. These clothes are designed to provide maximum comfort for children in sleep and activity," he said, quoted Tuesday, August 6. Mrs. Dina, representative of the Abhimata Foundation Orphanage, said that her party is a non-profit institution focused on saving abandoned, neglected and unwanted babies. Her orphanage has treated 364 children who need help.

We are trying to do our best to give happiness to these children and open opportunities to all individuals, institutions, and companies who want to provide assistance. We feel the support provided by TENCELTM, Koobicles, Koalakiddie, Kokoro, Nicekids, Bebeours and Awan Kids has had a positive impact especially on children who still really need attention. The Abhimata Orphanage welcomes the warm collaboration and expresses their deepest gratitude for the concern of TENCELTM and its partners. We hope that initiatives like this will continue always because at this time all parties are responsible for the future of next generation," he explained.Shelvi M, Founder of Awan Kids said, the program of sharing at the Abhimata Orphanage not only gives happiness to children, but also gives encouragement to caregivers to continue to give the best for them. This collaboration proves that concern for children can unite various parties.

This cooperation is part of our commitment to support local communities and promote sustainability. We believe that every child has the right to equal opportunities to grow and learn in a supportive environment," he explained.

Lenzing is a fiber manufacturer that has been operating for more than 80 years and centered in Austria and dedicated to implementing a circular economy and creating a more environmentally friendly textile industry. This is done through the production of certified wood-based TENALTM and Lyocell fibers which are now used to make various home garment and textile products such as children's clothing, sportswear, everyday clothing, party dresses, underwear and other products. TENCELTM is environmentally friendly and responsible for producing comfortable fiber on the skin and multipurpose.

Lenzing Group's commitment is to help create a good future for future generations. Therefore, in addition to supporting their future through this activity, TENCELTM also creates a reputation that is responsible for the environment starting from the closed-loop production process with high resource efficiency and low-impact ecology.

"Lenzing is committed to carbon-free initiatives to maintain the sustainability of life. Therefore, Lenzing is also collaborating with various brands to present a series of products made of TENCELTM fibers for children's comfortable and functional textile products to improve better quality of life in the future," concluded Margret Marito.