Kaesang Pangarep, From Writer To Having Lots Of Business And Walling In Wealth

President Joko Widodo (Jokowi)'s Son, Kaesang Pangarep. (Photo: Instagram @kaesangp)

JAKARTA - The name Kaesang Pangarep is currently being talked about by Indonesian netizens regarding his love story with Felicia Tissue. However, despite the problems he is currently facing, it turns out that Kaesang started his career as a writer and became a successful young businessman.

The youngest child of President Joko Widodo (Jokowi) and Iriana is actively writing blogs. Some of his works had stolen public attention. One of them was when he reviewed Jokowi who likes to raise frogs.

The climax was when Jokowi became Governor of DKI Jakarta. At that time, all of Kaesang's actions received enough attention from the public. Moreover, Kaesang is also active on Twitter and is known as a humorous figure.

Not only that, but Kaesang is also pursuing his profession as a Youtuber. He manages a private YouTube channel that already has 1.1 million subscribers. In fact, the 95 videos that Kaesang uploaded have been watched 61.72 million times, one video has been watched on average 90.66 thousand times.

Based on Nox Influencer analysis data, Kaesang's video viewers come from various countries, namely: Indonesia 52 percent, Malaysia 18 percent, the United States 4 percent, India 2 percent, Kenya 2 percent, Denmark 1 percent, Germany 1 percent, Finland 1 percent, the Netherlands. 1 percent, and the other 18 percent.

Now, this 26-year-old man is known as a businessman. His name has also long been recognized in the business world. Together with his brother Gibran Rakabuming Raka, Kaesang Pangarep has long started several businesses.

Kaesang is involved in various culinary endeavors to games and applications. In fact, he promotes his business on social media quite often and usually in a unique way.

Most recently, the man who was born on December 25, 1994, officially became the majority shareholder of Persis Solo football club. Kaesang owns 40 percent of the club's shares.

While the rest, 30 percent owned by young entrepreneurs Kevin Nugroho, and Erick Thohir 20 percent of the total 90 percent shares offered in Persis Solo. The remaining 10 percent is still for 26 internal clubs.

So what are the businesses belonging to Kaesang Pangarep so that he is now wallowing in wealth at a very young age?

1. Sang Javas

Sang Javas was founded by Kaesang in August 2017. This Kaesang business offers t-shirts with caricature images. Many gimmicks were given, including t-shirt illustrations with contemporary themes and the mention of their customers as tadpoles.

The brand of Sang Javas has a deep meaning, that is, the hope that it will sell quickly. At the start of the business, Kaesang managed to sell 2,000 pieces of T-shirts.

2. Sang Pisang

The banana nuggets business that Kaesang pioneered since November 2017 originated from the fact that the fruit is quite popular with the public. In addition, its availability is also more guaranteed than other types of fruit.

Sang Pisang has opened in at least 24 cities in Indonesia with a total of 54 outlets. In October 2019, Sang Pisang officially opened an outlet in Kuala Lumpur, Malaysia. Even though it relies on banana nuggets, this business product also presents a variety of flavors. In fact, there are banana ice drinks for sale.

3. Hompimpa Games

Not only the culinary and clothing business, Kesang and his brother Gibran Rakabuming also expanded into a toy business called Hompimpa Games. They opened a store in Surakarta around November 2017 ago.

The game is sold in one of the online stores for hundreds of thousands. One of them is a game reminiscent of monopoly, but the concept of the story is different.

4. Madhang application

Kaesang launched the Madhang application in December 2017. This application is a trading platform specifically for home cooking. Unfortunately, this application is no longer available on the Play Store and App Store.

5. Sang Javas-Truz

Kaesang has again released a new brand in the clothing business with the name Sang Javaz-Truz. This business has a clothing concept for skaters with a collaboration system with the local Truz brand. This business was initiated through the opening of an outlet in Solo in February 2018.

6. Catfish

Kaesang Pangarep is exploring the catfish business. This was revealed by President Jokowi in February 2019. Kaesang saw that the demand for catfish is very large, while the supply in the market is still low.

7. Ternakopi

Still, in the culinary sector, Kaesang also doesn't want to miss opening a coffee shop. He sells his processed coffee drink under the name Ternakopi which was launched in April 2019. He runs this business together with his brother, Gibran Rakabuming.

8. Siapmas

Together with Gibran Rakabuming, Kaesang formed the Siapmas brand in August 2019. Siapmas presents beverage and snack products, namely Kemripik, Pik Kripik, and Ngedrink. These products are marketed through retail minimarkets.

9. Mangkok Ku

Kaesang also doesn't want to miss the trend of the rice bowl. In mid-2019, Mangkok Ku was launched. In this business, Kaesang and his brother Gibran took Chef Arnold Poernomo and Randy Julius.

Some of the menus offered include brisket spicy sauce, ox-tongue dabu, and egg sausage mayo.

10. Yang Ayam

In December 2019, Kaesang opened a new business called Yang Ayam. This culinary business with the Kalasan chicken menu was first established in Tanjung Duren, West Jakarta.