Synergy Between Bank DKI And Transjakarta Inaugurates The Naming Of Transjakarta Bus Stops

Photo: Doc. Bank DKI

JAKARTA - Bank DKI has again entered into a partnership with Transjakarta, through naming a bus stop from the Gelora Bung Karno bus stop to the Senayan Bus Stop of Bank DKI. The inauguration of the Senayan Bank DKI Bus Stop was held on Thursday in Jakarta July 11 by the Head of the DKI Jakarta Regional Owned Enterprises (BPBUMD) Board of Trustees Nasruddin Djoko Surjono, Transjakarta President Director Welfizon Yuza, Bank DKI President Director Agus H. Widodo, and witnessed by the Directors of Transjakarta and Bank DKI, including Director of Business and Asset Utilization of Transjakarta Fadly Hasan, Commercial and Institutional Director of Bank DKI, Herry Djufraini, and Bank DKI Director of Technology & Operations, Amirul Wicaksono.

President Director of Bank DKI, Agus H. Widodo explained that this synergy marks an important step in strengthening collaboration between Bank DKI and Transjakarta in order to improve public transportation services in Jakarta.

"The naming of the Senayan Bank DKI Transjakarta Bus Stop is a tangible manifestation of Bank DKI's support to provide the best service for the people of Jakarta. We believe this effort will support improving the quality of public transportation in Jakarta," said Agus.

Furthermore, Agus said that by becoming the holder of the right to name the Transjakarta Senayan Bus Stop, Bank DKI, it will be the beginning of various other strategic partnership programs and initiatives that will be carried out by Bank DKI and Transjakarta to realize public transportation services and provide a better experience for users of Transjakarta services.

Bank DKI Corporate Secretary, Arie Rinaldi added that the full support of the DKI Jakarta Provincial Government (Pemprov) was also the key to the success of this initiative.

"Bank DKI expresses its gratitude for the trust and support provided by the DKI Jakarta Provincial Government as the Main Shareholder, and hopes that this collaboration can continue to run well for the progress of public transportation in Jakarta. This is also in line with Jakarta's vision as a modern and competitive global city," added Arie.

President Director of Transjakarta Welfizon Yuza said the naming of the bus stop was commercial branding. As well as contributing significantly to corporate income.

"This collaboration is a driving force to advance the public transportation system in Jakarta and support people's lifestyle as a form of representation from a sustainable global city," said Welfizon.

He added that the naming of the Senayan Bank DKI bus stop will also increase Bank DKI's awareness brand by reintroducing the Jakarta Tourist Pass which can be used by public transportation users as well as activation opportunities and events that Transjakarta customers can enjoy.

Bank DKI continues to encourage the digitization of integrated public transportation payments in Jakarta through the development of digital banking products. These include JakCard which was launched in 2007, and has become the first non-cash payment ticket to be tested and used in Corridor 1 Transjakarta services, so far it can be used for integrated transportation in Jakarta, ranging from Transjakarta, Jaklingko, Commuter Line, MRT Jakarta, to LRT Jakarta and Jabodebek.

In addition, JakCard can also be used to pay electronic entrance tickets at tourist attractions managed by the DKI Jakarta Provincial Government, including Monas, Ragunan Wildlife Park, to several museums in Jakarta, such as the Jakarta History Museum, Joang 45 Museum, Prasasti Museum and MH Thamrin Museum.

For information, JakCard's total transactions using Transjakarta until June 2024 reached a nominal value of Rp3.87 billion with a transaction frequency of 980,179 times. This number increased by more than 111 percent compared to the total transactions throughout 2023 which recorded a nominal value of Rp1.46 billion with a transaction frequency of 440,995 times.

Most recently, the synergy between Bank DKI and the DKI Jakarta Provincial Tourism and Creative Economy Agency (Disparekraf) launched the Jakarta Tourist Pass as a digital solution based on electronic cards (JakCard) and applications (JakOne Pay) to provide convenience for tourists, such as accessing information on popular tourist destinations, payment for transportation and merchants, as well as other tourism services in Jakarta.

In the event that the need for card-based digital payment transactions, the Jakarta Tourist Pass (JakCard) can be used for integrated transportation payment needs in Jakarta and the DKI Jakarta Provincial Government managed tourist attractions.

Meanwhile, the Jakarta Tourist Pass (JakOne Pay) application is supported by a number of leading features, including the Maps feature which presents a list of tourist destination locations, the Event feature which is used as a reference source related to tourist destination locations, time, and event ticket prices, as well as the Payment feature using the scan to pay method for QRIS, to updates on balance and JakCard top ups.