JAKARTA - PT Krakatau Steel won a number of awards at the 2024 BUMN Entrepreneurial Marketing Awards. Komersial Director Krakatau Steel Akbar Djohan conveyed that the award was a form of recognition for a number of transformation efforts that the company had succeeded in carrying out.
"This award is the result of the hard work of all people in Krakatau Steel in implementing a comprehensive transformation commitment," said Akbar in Jakarta, Friday, May 17.
Akbar said that Krakatau Steel has continued to be committed to accelerating transformation in recent years. Akbar said that the transformation effort was carried out as a whole, starting from improving business processes, restructuring organizations, improving the development of talent and transparency of data through information technology transformation.
"Alhamdulillah, the results are starting to show from the increasing performance and contribution of SOEs to economic growth," said Akbar.
Founder & Chair of MCorp through MCorp Hermawan Kartajaya said Krakatau Steel is one of the SOEs that has shown performance improvement in recent years. Hermawan said the pattern of Krakatau Steel's transformation was in line with the theme of the event entitled "Sutainable Transformation" with the main aspects in Creativity, Innovation, Entrepreneurship, and Leadership (CIEL).
"The role of SOEs is very important in maintaining the stability and welfare of the Indonesian people and SOEs has succeeded in carrying out significant transformations in recent years," said Hermawan.
Hermawan said that SOEs must ensure a healthy business growth strategy with good risk management, and meet public needs. Hermawan views that leadership aspects play an important role for SOEs in overcoming the various challenges that exist.
"Creativity and innovation are not enough, it is also necessary for entrepreneurship and leadership which will determine whether creativity and innovation have a good impact or not," said Hermawan.
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Deputy Chairman of MCorp Taufik expressed his appreciation for the efforts of BUMN and BUMD as well as its subsidiaries in creating breakthroughs. Taufik said that each company participated in the judging process through a presentation made in front of a panelist consisting of industry experts from the Jakarta CMO Club, Indonesia Marketing Association (IMA), and Indonesia's Asia Council for Small Business (ACSB).
"This award is an acknowledgment of the dedication and innovation that has been carried out by BUMN and BUMD. The creativity and innovation developed in creating added value for the community can be seen from this award," said Taufik.
Taufik said Krakatau Steel itself won three titles in the 2024 BUMN Entrepreneurial Marketing Awards which included The Most Promising Company in Tactical Marketing, The Most Promising Company in Marketing 5.0, and Dewi BUMN 2024 for HR Director Krakatau Steel Sriyani Puspa Kinasih.
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