Knowing The Importance Of Storytelling In Business, One Of Them Attracts Potential Consumers

Illustration of making storytelling for business purposes (photo: Pixabay/Campaign_Creators)

YOGYAKARTA Many business actors do not yet know the importance of storytelling in business. In fact, this strategy can be used to increase product sales and strengthen the image of the company's brand.

So, what is storytelling in business? What are the main benefits of using storytelling? Let's look at the full information below

Olivier Serrat in the Asian Development Bank defines storytelling as a narrative containing ideas, beliefs, experiences, and life lessons that can trigger emotions, touch the heart, and strong insight.

Meanwhile, storytelling in business is a strategy to wrap up information in the form of a story that is relevant to the problems that consumers face.

Thus, storytelling in business can be interpreted as a method of delivering messages or information more attractively with the aim of changing the feelings of the audience.

The application of storytelling in business can provide many benefits, including:

The following is how to create storytelling for marketing purposes that you can try:

That's information about the importance of storytelling in business. Hopefully this article can add insight to readers of Seta VOI.ID.