PT Pegadaian recorded a positive performance until April 2024 which was supported by an increase in the balance of pawnshop loans on quick secure loans (OSL) by 20.6 percent year-on-year (yoy) from IDR 60.3 trillion to IDR 72.7 trillion.
"This achievement is also supported by a decline in NPL (non-performing loans/credit traffic jams) from 1.98 percent on April 30, 2023 to 1.26 percent on April 30, 2024, so Pegadaian is considered healthier," said PT Pegadaian President Director Damar Latri Setiawan, in Jakarta, quoted from Antara, Tuesday, May 7.
In addition, he also stated that the company's net profit increased by 33.2 percent year on year (yoy) from Rp1.04 trillion to Rp1.38 trillion.
He said that the positive performance was produced thanks to various innovations and transformations that had been carried out by his party, so that he could continue to serve the community well and remain relevant to the times.
One of these innovation and transformation efforts is the establishment of Pegadaian's coffee outlet, namely The Gade Coffee & Gold.
Damar said that the presence of The Gade Coffee & Gold changed Pegadaian's face which was synonymous with the lower middle class to be more contemporary and in accordance with the lifestyle of today's young generation.
According to him, through The Gade Coffee & Gold, the public can get to know more about using various Pegadaian products and services, thus increasing the number of customers and the company's financial performance.
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In addition to implementing various innovations and transformations, his party also re-branded through the launch of a book entitled Van Leening When History Begins, so that people can get to know the history of Pegadaian development.
The launch of this book is a form of re-branding carried out by Pegadaian. In the past, people only knew Pegadaian as a place to find financial solutions when it was tight. But over time, Pegadaian changed this thought," said Damar as well.
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