Consistently Carry Out Roles, BTN Wins Best Savings Bank Award

Photo: Doc. BTN

JAKARTA - The consistency of PT Bank Tabungan Negara (Persero) Tbk in carrying out its role as a savings bank and increasing the level of financial inclusion in the community made the company win the Best Savings Bank 2024 for Indonesia award in Thailand.

Director of Distribution and Institutional Funding BTN Jasmin said the initial seeds of BTN's birth began with a Dutch bank called Postspaarbank. The initial vision of the bank is to educate the public to save for the future. On its way, Postspaarbank then changed its name to My Kyo Token, Post Savings Bank, to become a State Savings Bank.

"Even though it has passed hundreds of years and evolved, BTN remains consistent with its role as a savings bank to invite people to save. This award will serve as a reminder for us to continue to carry out this role, for a better future," said Jasmin in Jakarta, Sunday, May 5.

As a savings bank, Jasmin continued, one of which is BTN also focuses on providing access to inclusion by presenting BTN agents in the company's financed housing. BTN also provides BTN Mobile which is easily accessible to its customers.

"For us, acting as a savings bank means not only offering products, but also reminding people to save for the future because life is not only about today," Jasmin explained.

Deepali Khana, Vice President of Asia Regional Office of The Rockefeller Foundation, said that at this time, a brand is not only big because of the profits it generates. "Merek is big, it will have a sustainable business when it is consistent with its role in providing a real impact in society, including in carrying out financial inclusion," he said on the sidelines of the Global Brands Magazine Award in Thailand, Saturday, May 4.

Meanwhile, until now BTN continues to transform in terms of electronic transactions to increase the company's current account saving account (CASA). BTN is also actively accelerating digital banking through BTN Mobile to the launch of a BTN contactless debit card that facilitates transactions of its customers.

With these various transformations, as of March 2024, BTN recorded an increase in transactions through BTN Mobile by 158.6 percent year-on-year (yoy). BTN also recorded a CASA portion of 50.1 percent as of March 2024.