Citi Indonesia Appoints Rising PR Powerhouse Occam for Its Communications Strategy and Tactical Executions

Photo: Special

JAKARTA - Citi Indonesia (Citibank, N.A., Indonesia) has formally appointed Occam Komunikasi Indonesia as its new public relations (PR) agency, effective March 25th, 2024. Occam will play a pivotal role in augmenting Citi Indonesia’s communication endeavors, encompassing strategic initiatives to strengthen the company’s standing as a preeminent banking partner for institutions with cross-border needs.

Following a rigorous tender process from November 2023 to January 2024, Occam emerged as the selected partner after comprehensive scoring and evaluations.

“The decision-making process was challenging as we encountered numerous exceptional Indonesian PR consultants in the pitching process. However, Occam distinguished themselves by demonstrating a deep understanding of our business perspective and communications objectives,” said Puni Ayu Anjungsari, Director and Country Head of Public Affairs, Citi Indonesia.

The evaluation also includes an assessment of Occam's institutional proficiency, service model, and leadership. “We understand that Citi has a goal-oriented mindset and operates with agility, necessitating a correspondingly adept and reliable communications support,” said Septa Perdana, Senior Partner and COO, Occam Komunikasi Indonesia.

“This is where our agency excels, leveraging our experience in catering to clients within the banking sector, our distinctive team structure, and ensuring the deployment of apt consultants within the appointed team to ensure a seamless day-to-day collaboration,” he added.

Occam prides itself on its prowess in furnishing businesses and organizations with invaluable insights, strategic planning, and tactical solutions to bolster awareness, establish mutual understanding, and steward reputation. Moreover, Occam boasts the adeptness and nimbleness requisite for delivering effective and efficient executions, firmly believing in fostering partnerships with clients to thrive in today’s ever-changing market.

Radhytia Arghawisha, Managing Partner and CEO, Occam Komunikasi Indonesia, affirmed, “We are truly honored to be appointed by Citi Indonesia as their PR agency. This partnership signifies a milestone for Occam, and we are incredibly proud of how we have grown to become a PR agency that stands out in the industry. We look forward to bringing our expertise and passion to this collaboration, helping Citi Indonesia achieve its communication goals and further strengthen its position in the market.”