BRI Is In The List Of The 500 Most Valuable And Strongest Brands In The World

Illustration. (Photo: Doc. Antara)

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk (BRI) is the only company from Indonesia that has successfully entered the list of the 500 most valuable and strongest brands in the world "Brand Finance Global 500 2024" by ranking 446th.

"This assessment proves that BRI's performance and achievements are widely recognized not only within the national and regional scope, but also by the international community," said BRI President Director Sunarso in a written statement, quoted from Antara, Monday, March 25.

Sunarso is optimistic that the increasingly strong BRI brand can be a motivation for the company to continue to increase its role and contribution, both in the creation of economic values and social values.

The top ten most valuable and strongest brand positions in the world are won by Apple, Microsoft, Google, Amazon, Samsung, Walmart, TikTok, Facebook, T Mobile, and ICBC.

The company said that the 446th ranking in the world achieved by BRI was a separate achievement for the company because it was first included in the list.

Brand Finance is a leading brand valuation consultant in the world that annually publishes reports on the list of the world's most valuable and strongest brands.

According to the Chairman & CEO of Brand Finance David Haigh through his publication, the results of the Brand Finance 500 2024 research are more comprehensive than before.

Brand Finance, according to Haigh, has invested more in researching and understanding customer perceptions of brands around the world than in previous years, with research being carried out in more locations globally.

The Brand Finance Global 500 report is based on the assessment of two main factors, including the financial performance and brand power of a company. For this year, Brand Finance has conducted research on 5,000 brands in 30 countries.