Blu By BCA Presents Savings Products For Children 12-17 Years Old

Head of Digital Business BCA Digital Edwin Tirta. (Photo: Doc. Antara)

JAKARTA - PT Bank Digital BCA (blue by BCA Digital) plans to present savings products for the segment of children aged 12 to 17 years and does not yet have an ID card that will be launched in the first meter of this year.

"Blu, which previously only allowed those with ID cards or ages 17 years and over, in the first semester, we will also release the blu which can also be downloaded and used or owned by those aged 12-17 years and do not yet have an ID card," said Head of Digital Business BCA Digital Edwin Tirta, in Jakarta, quoted from Antara, Thursday, March 21.

Edwin said that savings for the age segment of the child are part of the blu commitment to continue to innovate in providing the best solution for customers.

He noted that blu customers are dominated by the age group of 20 years to 40 years out of a total of around 1.8 million customers. Therefore, to remain relevant, the company in early March presented "Zona blu" at Gelora Bung Karno (GBK) Jakarta to bring young people who like to exercise.

In addition to launching children's savings, Edwin also leaked two other innovation plans that the company will present in the first semester of 2024.

According to him, blu will launch a breakthrough that will allow customers not to bother entering PIN again if they want to transact using the Indonesian Standard (QRIS) Quick Response Code with a small nominal. This, he said, has been adjusted to the risk of each customer.

blu also plans to bring an update to the "tracker" feature that allows customers to be able to monitor which category or post-sending is the largest in a certain period of time.

"In the first semester, we will release it, we can help customers grow up together so that they can see 'oh, it turns out that this post or category, which turns out to be spending, seems to need to be braked or it turns out that it is in accordance with their budgeting plan," said Edwin.

Throughout 2023, blu has posted a net profit of IDR 46.04 billion and recorded customer growth of 53.4 percent.

The number of transaction frequencies was recorded at 73.7 million times year to date (ytd) and the total transaction volume was IDR 181.9 trillion, or it grew more than three times compared to the previous year.

This volume increase can be seen from the increase in transaction activities, including transfer transactions which rose 215 percent. In addition, payments using QRIS grew by more than 367 percent and digital money topup transactions (e-Money) grew 282 percent.