Here's Kominfo's Efforts To Prepare Local Business Actors Can Dominate In The National Market

Director General of Informatics Applications Kominfo Semuel Abrijani Pangerapan. (Photo: Doc. Kominfo)

JAKARTA - The Ministry of Communication and Information (Kominfo) together with Lazada and the Ministry of Trade (Kemendag) held an agenda entitled Building a Local Brand Ready to Compete! in Jakarta, Monday, February 26.

The agenda aims to prepare business actors to be able to compete at the national level, even dominating the market.

"We believe local business actors will get better support in dealing with complex market dynamics through the use of technological power and access provided by each digital platform. Business actors can increase visibility, competitiveness to their market penetration," said Director General of Informatics Application Kominfo Semuel Abrijani Pangerapan.

Semuel said that through this agenda, his party also wanted to show the spirit of entrepreneurship in the community.

"We are optimistic and fully support the growth of local businesses in line with the rapid growth of Indonesia's digital economy, which is always directly monitored by Kominfo," he said.

He hopes that business actors can increase visibility, competitiveness, and penetrate their market in the future.

On the same occasion, Lazada Indonesia Vice President Government Affairs Budi Primawan said this strategic collaboration was a form of Lazada's commitment to partner with the government and other stakeholders in helping accelerate Indonesia's economic growth through the trade and technology sectors.

"In particular, we want to help Indonesian entrepreneurs, including micro, small and medium enterprises (MSMEs) to be able to advance to class by strengthening and expanding their business with the support of programs, features and technology in Lazada," he said.

"Through various trainings, Lazada also encourages entrepreneurs to increase digital marketing knowledge and skills, increase business compliance and strengthen brands, all of which aim to support sustainable business growth," he continued.

Meanwhile, Director of the Use and Marketing of Domestic Products of the Directorate General of Domestic Trade, Ministry of Trade Krisna Ariza, said that his party is committed to promoting local business growth in facing increasingly fierce competition challenges in the domestic market.

"With synergy and collaboration from various parties, we believe local business networks can support and expand mutual opportunities," he said.

Through various topics presented in Multi-Digital Literacy, it is hoped that the community can be motivated to pursue success and gain comprehensive access to the crucial resources needed to optimize their potential through the use of digital technology.

Thus, the community can achieve success and make a greater contribution in encouraging the growth of the digital and inclusive economy in Indonesia.