Danamon Targets Consumer Business Improvement Through Participation At IIMS 2024

Photo: Doc. Danamon

JAKARTA - This year is the third year of PT Bank Danamon Indonesia Tbk (Danamon) and MUFG Bank Ltd. (MUFG) is again the official bank partner, and PT Adira Dinamika Multi Finance, Tbk (Adira Finance) is the official multifinance partner, as well as the official trade-in partner through momobil.id and momotor.id at the Indonesia International Motor Show (IIMS) 2024.

Previously, this Group had also emphasized support for IIMS until 2026, as well as emphasized its position as a key player in supporting the growth of the automotive industry in Indonesia.

Danamon menyadari bahwa IIMS 2024 merupakan salah satu bagian dari strategi Danamon untuk menjaga momentum positif performa dan portofolio dalam bisnis Konsumer. Hasil dari pendekatan ini bisa dilihat dari Kinerja Keuangan tahun 2023 Danamon, di mana pertumbuhan pembiayaan otomotif dan multiguna dari Adira Finance, anak perusahaan Danamon, tumbuh 25 persen YoY mencapai Rp55,7 triliun. Danamon sendiri mengumukan kenaikan jumlah nasabah yang mengambil pembiayaan otomotif sebesar 112 persen YoY dan jumlah nilai pinjaman sebesar 98 persen YoY di 2023.

"Reaffirming Danamon's commitment, Adira Finance and MUFG, to grow as a financial group of choice for customers and the Indonesian people, we in the Consumer Banking Danamon segment also always innovate to provide relevant products and in accordance with the development needs of our customers," said Ivan Jaya, Consumer Funding & Wealth Business Head, PT Bank Danamon Indonesia, Tbk, Monday 26 February.

Danamon's automotive financing product is KPM Prima, which is a collaboration product with Adira Finance. KPM Prima is a new or used passenger car financing product and commercial cars, as well as a new premium bike (motor with OTR criteria > 100 million or CC > 500) or non-premium bike (motor outside the premium bike criteria) and Vespa managed by Adira Finance which is a subsidiary of Danamon. This product is offered to Danamon customers with competitive interest, simple document requirements and complete insurance options.

Through the increase in collaboration between Danamon, MUFG and Adira Finance, new financing (new financing) in Adira Finance managed to increase by 31 percent YoY in 2023. Meanwhile, Adira Finance's number of customers who opened savings accounts with Danamon increased 11.2 times from around 69 thousand in 2022 to more than 781 thousand in 2023. This achievement is proportional to the customer's need for fast, easy, and safe financial solutions for vehicle financing, digital banking services, to investment solutions.

At IIMS, Danamon offers KPM Prima products as a real step in strengthening its commitment to answer these needs. With competitive interest rates ranging from 1.99 percent during the exhibition period, KPM Prima can be a solution for visitors and customers who want to upgrade or buy new vehicles.

This year, Danamon also introduced the optimum Danamon bundling program and KPM Prima at IIMS. Optimal Danamon is an integrated financial solution specifically designed to meet various customer financial planning needs, especially those in the emerging affluent segment. Optimizing Danamon includes services from financial advisory to financial products such as KPR, Cash Credit, to Education Investment.

The KPM Prima installments taken during IIMS will be paid by Danamon as much as Rp. 500,000 per month if they join as an optimal Danamon customer. Not only that, Danamon also presented a savings promo of up to 100 percent for the purchase of IIMS entrance tickets and Infinite Live, food and beverage concerts, as well as aftermarket vehicle accessories with QRIS D-Bank PRO, Debit Card, Credit, and Charge Danamon, as well as 0 percent to 12 months installments for transactions with Credit Cards and Charge Danamon.

"With innovative and comprehensive financial solutions as well as synergy and collaboration with MUFG and Adira Finance, Danamon is ready to become a Customer's Choice Bank in realizing their dream of upgrading or owning a new vehicle," concluded Ivan.