Personal Celling Types In The Business World

Personal Selling Type (Partystock-Freepik Image)

YOGYAKARTA - To increase sales, business people will certainly carry out various methods. Not only by improving product quality, but also thinking about how to reach more consumers. Want to know what types of personal selling are?

The consumer has very different characteristics. That's why you as business implementers must be careful in carrying out the right way of selling or marketing strategies. There are various types of sales techniques. You can determine them based on your business characteristics and consumers.

One of the sales methods that you can apply is personal selling. This sales method allows the brand awareness of a company or brand to be built strongly.

Then, what is meant by personal selling itself? Create a complete review of understanding, type, to how personal selling works, you can see below!

Definition Of Personal Selling

As quoted from snov.io, personal selling is a way of selling where the seller convinces consumers to buy certain products or services directly. In this regard, sales are carried out by emphasizing persuasive communication so that it can inspire consumers to carry out purchases.

You could say, personal selling is a form of marketing strategy that is different from other types. Because, the communication process between the seller and the buyer is carried out face-to-face or face.

By meeting directly, the seller can explain the features or advantages of the products sold as well as being able to promote closer relationships with consumers in order to provide information and persuade them.

There are 3 types of personal selling, each type has a different method according to the business sector. Here are 3 types of personal selling:

This is a personal celling type where sellers carry out sales by going directly to consumers from house to house to shop to company to provide offers.

Retail selling is a way of selling by selling staff by serving consumers who arrive at the office or company.

Executive selling is a sales method carried out directly by the company leadership and other company leaders to carry out cooperation or transactions.

Examples of Personal Selling

Create a further description, here are examples in personal selling:

This SPB or SPG is generally employed as a sales staff in a mall, retail stores, or exhibitions to peddle products and help consumers choose the best products according to their needs.

Sales offer products by visiting the house or office (door to door) of prospective customers directly, and providing information and education to them.

People assigned by the company to contact potential buyers. Personal selling by B2B sales can not only be done face-to-face, but currently with the rise of modern communication channels, sales can also sell via email, telephone, or video calls.

Personal Selling Stages

In practice, personal selling marketing strategies cannot be carried out just like that, but through several stages. Each stage is interrelated and a salesperson is obliged to carry it out when offering a product.

The stages in personal selling include prospecting, pre-approach, approach, sales presentation, handling objectives, closing the sale, and follow-up. The following is a more detailed description of the several personal stages of the selling.

The first step so that the personal selling process is carried out efficiently is to carry out the prospecting or search for potential consumers. Prospecting means sales efforts to recognize and gather as many potential consumers as possible.

So that the stages of searching for consumers are in accordance with the company's needs, sales can look for them according to the type of object offered, consumer needs, and the level of income.

This is a stage before sales meet potential consumers. At this stage, sales need to prepare themselves as well as possible first. And, re-learn the best methods in offering, tackling, and answering every request and consumer questions.

After preparations for the pre-approach session, sales go directly to prospective consumers at the approach stage. At this stage, sales begin to approach consumers.

The main goal of this stage is to understand the needs and willingness of consumers, to make consumers feel free to convey their needs, and so that sales know what form of offering is most appropriate for consumers.

This is a stage where sales carry out presentations on the products offered. When presenting and demonstrating, sales can describe features, benefits, usefulness, quality, how these products meet their needs, how these products are different from competing products, and others.

If the presentation process goes well, consumers generally have more curiosity or doubt about the product. Well, in this session, sales must be able to respond to their questions correctly and gain their trust so that they can change it from a doubt to an excuse to buy.

The closing stage is carried out by sales in order to convince consumers so that they are really willing to carry out the purchase of the product.

The last stage of the personal selling process is follow-up. Personal selling is not a sales method that can be done once, but rather a long-term process of building ties with consumers.

For this reason, when the closing stage has been successful, sales can contact buyers again to recognize the products purchased meet their expectations or not, and ensure long-term ties run well so that there can be the umpteenth purchase or repeat order.

We also suggest reading the Best Time for Promotion of Business on Several Social Media so that your business science is even more jos.

So after knowing the type of personal selling, see other interesting news on VOI.ID, it's time to revolutionize news!