Anti Panic, These Three Local Brands On TikTok Can Calm Parents

Illustration. (Photo: Unsplash)

JAKARTA - The problem of breast milk, the movement of silence (GTM) of children, to fussy babies seems to have become a challenge that is often experienced by parents. Fortunately, as times developed, more and more products have emerged that can make it easier for parents, even many local brands can produce innovative products and quality that are no less competitive. This product is also easier to obtain, because it can be purchased through online platforms such as on TikTok.

In the 1212 Local Buying Campaign which took place on TikTok and Tokopedia last week, there are a number of local brands for the needs of these parents and babies that get the attention of TikTok users. The campaign, which was enlivened by various local brands and MSMEs, became a show for the quality and creativity of MSME players who were not inferior to other brands. What are local brands for parents to note? Listen yes!

The brand, which was founded in 2019, offers breast milk seller products with green beans, and is processed in a natural process. Mom Uung aims to help mothers to be able to provide breast milk until the child is two years old, of course with nutritious breast milk content.

Not only promoting products, but Mom Uung also often provides educational content around mothers and children through TikTok video content, including about bilirubin in children or post-partum depression. Through live sessions on TikTok, Mom Uung is also active in providing suggestions and tips to mothers, so she can print thousands of orders on the first day of the 1212 Local Buy campaign.

Baby children are often fussy when their bodies are not fit or tired. Parents are sometimes confused about calming sick babies, because they cannot be easily given medicine. This is the main reason for Cessa's creation by Denis Yonatan, CEO of Cessa, who sees opportunities for parents' concerns about the consumption of chemical medicine in infants.

This local brand hopes to help answer parents' concerns with essential oil products that are safe for use by baby children because they use natural ingredients. Through its short video content, Cessa often shows tips on how to use essential oil for various needs, for example to increase the child's immune system.

In the 1212 Local Buyer campaign, Cessa received more requests from parents, especially in the midst of the rainy season which often causes children to get sick.

One of the things that makes parents restless the most is when children don't want to eat. Not only does it affect weight, difficulty eating can also make children malnourished. Lia Amalia, CEO of Bumbu Bunda Elia, sees the challenges experienced by these parents and wants to provide solutions through safe cooking spices for children.

This local brand also began to enter the marketplace five years ago, and received warm enthusiasm from parents who felt helped in preparing home-made dishes for their children. Various cooking tips for children are often shared on Bunda Elia's Bumbu content on TikTok, helping her build a solid community of mothers. It was this community that helped Bumbu Bunda Elia increase her sales on TikTok, including during the12 Local Buying campaign.

Yes, those are three local brands that can really help parents, of course with the best quality and affordable prices. In addition to the three above, there are still many other local brands for parents and children, ranging from clothing brands to children's toys.

With the increasing number of local brand options available, parents can easily find products that suit their needs and children. This also supports local economic growth and increases the competitiveness of local products in the global market.