Sido Muncul Launches Ads To Introduce East Sumba Pesona

Director of Sido Muncul, Irwan Hidayat. (Photo: Instagram @irwansido)

JAKARTA - PT Industri Jamu and Pharmacy Sido Muncul Tbk (SIDO) launched a tourism promotional advertisement packaged in the form of a music video. This advertisement is also part of Sido Muncul's efforts to introduce the charm of East Sumba which does have beautiful views.

Advertising packaged through the song "Stand by Me" was performed by gold-noise singers, namely Aurelie Moeremans, Sara Fajira, and Ahmad Abdul and Veronica Tan who played Cello musical instruments.

The shooting was carried out in East Sumba by displaying various beauty tourist locations that were there, starting from Laipori Beach, Weekacura Falls, Ndapayami Hill, and Ratenggoro Traditional Village. In addition to displaying the beautiful waisa location as well as the manufacture of woven fabrics typical of East Sumba.

Director of Sido Muncul, Irwan Hidayat sees great potential in combining natural beauty and music art to promote tourist destinations.

"East Sumba has extraordinary appeal, and we hope this music video can inspire many people to visit and enjoy the charm of this area," said Irwan, quoted Tuesday, December 12.

Irwan hopes that with the launch of a music advertisement featuring beautiful places in East Sumba and broadcast on one of the Youtube social media platforms, it will be seen abroad, so that many people out there are interested in visiting Indonesia, and Tolak Angin Sido Muncul is increasingly recognized in the world.

"I want to introduce Tolak Angin outside Indonesia music as an entry point, and tourism as an advertising method while introducing it to a wider area," he said.