Sasa's Offering For Automotive Lovers At The 2023 Decemblar Event

Photo: Doc. PT Sasa Inti

JAKARTA - Then people are seen meeting the Decemblar Custom Weekender 2023 event sponsored by Sasa, a local brand of well-known kitchen spices. The grand event which took place on Saturday-Sunday, December 2-3, 2023 at the Ancol Jakarta Ecovention is a series of automotive lifestyle performances with the fastest and most consistent growth dedicated to gathering car enthusiasts, hobbyists, makers of Purnajual cars, audio houses, tuning and providers of professional automotive-related services.

In the midst of the crowd, there are those who are so attracting attention, a food truck area with a retro garage theme which is certainly thick with automotive. Investigate a calibaration, what stole the attention was the SASA Food Garage area. Not surprisingly, because SASA is indeed a brand that is not just mixing spices, but is also very attached to young people.

This is evidenced by the presentation from SASA in collaboration with various events that attract millennial children and Gen Z. One of them, through SASA Food Garage in this Decemblar 2023 event.

The SASA Food Garage area became the center of attention at the Decemblar event because its position is located close to the entrance gate and its eye-catching truck shows SASA coming with trends and lifestyles so that it still exists in various circles.

The menus offered by SASA at this event are also popular dishes among young people. That way, SASA wants to expand its segmentation, because along with the times, SASA believes that cooking does not look at gender and of a certain age. The serving system uses food trucks and cashless payments make the service look flexible and practical.

SASA Food Truck offers a delicious and affordable menu made fresh, namely burger, chicken popcorn, and coconut thai tea. In this event, many free gifts were given by SASA for visitors who ordered the menu with a minimum transaction of IDR 35,000 free Patch, IDR 70,000 free Buff, IDR 100,000 free Dog Tag (customable).

Not only that, every transaction at the SASA food truck will also be given a free sample containing 2 SASA products that visitors can take home. SASA brought two reliable celebrity chefs, none other than Chef Kong and Chef Igo.

Both of them served delicious dishes in the cooking tent which stood right next to the Sasa food truck. On the one hand, Chef Kong's own big motorbike display also stands, adding to the Garage feel that is suitable for automotive lovers.

SASA food trucks are always full of visitors. The aroma of burgers and processed popcorn fills the air. Once you look, you must be curious. Inevitably, long queues are seen in front of SASA Food Garage. Chefs Kong and Igo are also defeting to ensure visitors' curiosity is answered with delicious dishes.

"The food is out of the box. For example, burgers are usually filled with patty. Well, here we serve strips and beef seeds. Of course we use SASA products such as SASA Bumbu Unggep Ayam Kalasan. The cooking process is like our cows are smoked or smoked," said Chef Kong, Head of Corporate Chef of PT Sasa Inti.

Chef Kong Berharap SASA Food Truck bisa menjadi inspirasi orang lain untuk membuka usaha makanan. Ia juga berpesan agar dalam berusaha jangan menjadi follower tapi membuat sesuatu yang berbeda dari yang lainnya. SASA hadir untuk merekatkan gelar Decemblar 2023 ini dengan mengadakan berbagai macam activity yang bisa diikuti oleh pengunjung seperti kompetisi membak dengan hadiah yang menarik.

"Chicken Popcorn feels really good, the Thai tea feels very good," said Mea, one of the consumers after tasting the SASA Food Garage snacks.

"The food is not a gimmick, aka it's good. People who cook really, this is chef Igo who is cooking. I want to wrap up stock for a week at the boarding house," said Alitt Susanto, an automotive fan influencer.

Rows of influencers are also seen enjoying the existing dishes. Among them are Salwa Saskirani Celebration which is a hijabers for motorbike users, Alitt Susanto, Pungky Mardhany, Rainbow Moto Builder or a company engaged in motorcycle modifications, as well as other influencers.