TAYS And MIXIO Holdings Incorporated Inaugurate Transformative Partnerships To Expand International Reach And Strengthen Innovation

Photo: Special

JAKARTA - PT Jaya Swarasa Agung Tbk or Tays Bakers (TAYS), a dynamic Indonesian native company in the fast food consumption (FMCG) industry, has officially signed a Strategic Partnership and Investment Agreement with Japanese partners in the snack industry, Mixio Holdings Incorporated. Through the signing of this Memorandum of Understanding (MOU), Tays Bakers will expand its reach to the Japanese market.

"This strategic partnership agreement signifies our strong commitment to remain at the forefront of a growing consumer landscape. We are very pleased to be working with Mixio Holdings Incorporated, which is known for its delicious and addictive pasta snacks, and has decades of experience in the industry, thus providing added value to its customers," said Alexander Anwar, CEO of Tays Bakers, in his statement, Wednesday, September 27.

In a world where consumer preferences are increasingly shifting towards healthier choices, Tays Bakers realizes the need to continue to adapt and innovate. This strategic partnership includes not only investment but also exclusive rights to distribution of TRICKS products in Japan through a network owned by Mixio Holding Incorporate and its partners. On the other hand, TAYS will gain R&D knowledge, as well as production and distribution rights for Snack Sanshu Seika in Indonesia.

Commenting on this partnership, Yoshiharu Osio, President Director of Mixio Holdings Incorporated said his party was very pleased to partner with Tays Bakers, a company dedicated to making delicious and healthier snacks.

"We have a harmonious vision and commitment, namely to create high-quality and healthier snacks. We are very enthusiastic about sharing our expertise in research and development to encourage mutual growth," explained Yoshiharu.

TAYS had the opportunity to collaborate with Mixio Holdings Incorporated, a Japanese company that was founded in 1943 engaged in the production and sale of snacks. This strategic collaboration will strengthen TAYS' research and development capabilities, so as to pave the way for the creation of innovative snacks based on health, as well as in accordance with consumer tastes that continue to grow.

With this partnership, TAYS reaffirmed its vision of the future FMCG snack market with greater growth potential and healthier product offerings. The company's firm commitment to product excellence, coupled with this innovative partnership, is the basis for the company's journey towards increasing revenue, expanding distribution, and increasing company value.