Focus On Expansion, Sarinah Aims For IDR 941 Billion In Revenue In 2025

President Director of Sarinah Fetty Kwartati (Photo: Mery Handayani/VOI)

JAKARTA - PT Sarinah, a subsidiary of the Aviation and Tourism BUMN Holding, is targeting revenue of IDR 941 billion by 2025. To achieve this target, the company is also focusing on expanding at home and abroad.

Sarinah President Director Fetty Kwartati said that her company was making a transformation. He said this transformation is not only revitalizing buildings, but also from a business perspective.

Next year, said Fetty, his party will expand by opening outlets at Pantai Indah Kapuk (PIK) 2. The plan will be realized no later than the second quarter of 2025. Then, at Terminal 3 Soekarno-Hatta Airport, Tangerang, Banten.

In addition, said Fetty, his party will also carry out business development in the Taman Mini Indonesia Indah (TMII) tourist area, where Sarinah will sell special souvenirs for TMII. Including, also opening outlets at the Fast Train station bettersh Halim in the second quarter of 2025.

In line with the plan, Fetty admitted that she had received many offers from shopping centers or malls to fill the MSME area. One of them is in Jakarta Premium Outlet, Alam Sutera.

"For example, in Jakarta Premium Outlet, this is an outlet that is very close, there is no need to go all the way outside the city, there will be a Jakarta Premium Outlet in the Serpong area in Alam Sutera and Sarinah will also make Sarinah Outlet there. Then Sarinah will fill it in Taman Mini again, in the cable car area," he said at a press conference, in Sarinah, Jakarta, Monday, December 23.

"So there are several space areas in Taman Mini that can also be filled, this is only a small part in 2025," he continued.

In addition to focusing on domestic matters, Fetty said that her party will also expand to several countries such as Amsterdam, the Netherlands. According to Fetty, these targeted countries are also inseparable from the Indonesian citizen population in the country.

"Then the middle one is the expansion of the Sarinah abroad. We are already in Australia, in Perth, in the airport. Later we will also enter other countries. This is still in preparation for Amsterdam," he said.

Apart from the Netherlands, said Fetty, his party is also targeting the expansion of outlets to Saudi Arabia, Malaysia, Hong Kong to Tokyo, Japan.

"Then Saudi Arabia because there are so many Indonesians who go for Hajj and Umrah, and there are also many diaspora there. Then countries like Malaysia, yes, there are also many Indonesians, Hong Kong, Tokyo, and so on," he explained.

Revenue Target Of IDR 941 Billion

Meanwhile, PT Sarinah Guntar's Director of Finance and Risk Management, PS Siahaan, said Sarinah's 2025 revenue target was IDR 941 billion.

"For the target in 2025, we are at IDR 941 billion in terms of sales," said Guntar.

Meanwhile, for sales from January to November 2024, Guntar continued, Sarinah's total sales had reached Rp726 billion from the target of Rp741 billion.

"Well, in terms of our growth, actually in the 2024 target, our operating profit has forged a profit of Rp. 23 billion from last year in the same project in November it was only Rp. 17 billion," he said.

"So we have grown by almost 76 percent in terms of operating profit. So we hope that by 2024 the targets that have been set by InJourney and the Ministry of SOEs in an RKP manner," he continued.