JAKARTA - Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno is optimistic that the target of 4.4 million new workers in the tourism sector and the creative economy will be achieved in 2023, so that it can reduce unemployment. "We must be enthusiastic and move quickly with 3 G, namely gercak, grebek and gastol to absorb 4.4 new workers in the tourism sector and the creative economy," Sandiaga said when closing financial literacy activities supporting the development of tourism businesses and the creative economy. 2023 in Cikolelet Village, Cinangka District, Serang Regency, Banten, quoted from Antara, Sunday, August 20. The employment of the tourism sector and the creative economy can certainly help the government's program to improve community welfare. Currently, tourism and the creative economy have recovered after the COVID-19 pandemic. The tourism and MSME programs in Cikolelet Village will certainly absorb new jobs for the local community. Therefore, tourism and economic programs creative must be right on target, right on benefits and on time to find more tourists, including foreign tourists. The government targets foreign tourist arrivals (tourists) between six million and 8.5 million in 2023. As for the target of the movement of domestic tourists in 2023, ranging from 1.2 billion to 1.4 billion. Meanwhile, the investment value of the tourism sector and the creative economy is 3 billion US dollars in 2023. "We received information that the level of tourism and creative economy is in 2023. Hotel occupancy in the Anyer and Carita areas has now returned to a very high number. That is far from our expectations above high expectations," said Sandiaga. "It is certain that there will be increased economic activity. Banten itself grew economically by 4.7 percent and inflation is stable," he explained. He said that MSME players in the Cikolelet tourist destination village need to be increased, because businesses in that field have received financial support for tourism development and the creative economy. He hopes that village tourist destinations should not only be crowded once until they are visited by officials, but there must be an increase in tourist visitors. "We have come here twice and "Tonitoring is considered quite advanced and develops tourist villages in Cikolelet Village and not only beach tourism, but there are curug and other activities," he explained. The increase in capacity for MSMEs can grow and develop. Do not let the number of tourists who come there are also many buyers, but MSME players lose money or score. Therefore, he said, they MSME actors must be able to record finances well.

"If the financial records are properly recorded, they will certainly add turnover," he added.

The Minister of Tourism and Creative Economy also provided financial strengthening assistance for tourism development and the creative economy to the best tourist villages in Cikolelet Village, Sukarame Village and Re-Java Villages, each of which was IDR 120 million.

Sandiaga said that the village tourist destination festival in 2023 was the first best in Cikolelet Village, Serang Regency, the second in Sukarame Village, Pandeglang Regency and Jakarta Re-Lurah Java. His party reminded that there are enough tourist destinations so that they must have indications, innovations, adaptation and collaboration as well as enthusiasm with fast and not slow.

"We believe tourism and the creative economy can prosper the lives of rural communities and are able to absorb 4.4 million new workers," he explained. Meanwhile, the chairman of the Business Entity owned by Karya Bersama, Cinangka District, Serang Regency, Ojat Sudrajat, said that his party now houses the production of MSMEs in Cikolelet Village so that it can roll out the local community's economy. The production of MSMEs managed by Bumdes is as many as 10 groups to develop processed food snack crafts, roof crafts from rumbia leaves, waste processing, coffee, catfish and liqueb, coconut oil distillation, as well as cruise craft cultivation, batik, basil raw materials for edung gondok leaves and others. So far, MSME actors can absorb up to hundreds of people with an average income of Rp. 1.5-2.0 million/month. "All of the MSME production, in addition to being marketed in hotels on Anyer Beach, is also in the Cikolelet tourist village," said the Head of Cikolelet Village, Serang Regency.


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