TIKI SERLOK Service Supports Indonesian MSMEs To Increase Competitiveness In The Era Of The Digital Economy

Photo: Didi Kurniawan/VOI

JAKARTA - PT Citra Van Titipan Lightning (TIKI), a leading shipping service company in Indonesia with a track record of 53 years in Indonesia, is committed to continuing to expand the scope of TIKI SERLOK (Seller Online Booking) services throughout Indonesia in order to support more Indonesian MSMEs in developing business and increasing competitiveness in the digital economy era.

By joining the TIKI SERLOK member, Indonesian MSMEs will get various benefits and special offers that support their business needs starting from a price discount of 18 percent, the flexibility of H+2 payments using virtual accounts, free pick-up facilities, to bonuses and selling seller rewards.

TIKI SERLOK members will also receive information and get the opportunity to participate in various workshops and training related to digital business development and marketing organized by TIKI.

In his remarks at the TIKI Ngobrol Event, Yulina Hastuti, President Director of TIKI said that the digital era provides great space for MSME actors to be able to promote their products, and reach cross-city and cross-regional customers.

Understanding the right way to take advantage of digital platforms greatly determines the effectiveness of marketing and its conversion into sales. MSME actors also need to ensure that they can fulfill their promises in marketing promotions, including product quality and delivery. Through TIKI SERLOK, TIKI wants to contribute to supporting Indonesian MSMEs in working on this very large digital market by providing various transaction conveniences, financial benefits to developing competencies in digital business and marketing," said Yulina, Wednesday, May 24.

The Ngobrol Together TIKI event is a form of TIKI's support in developing MSME competencies by facilitating routine discussion activities to exchange experiences, knowledge and promotions between fellow members. TIKI also promotes TIKI SERLOK members' businesses through TIKI social media channels, and provides facilities and human resources to assist members who need assistance in shipping goods.

This time, TIKI presented speakers Arto Biantoro, Brand Activist;mengu Laguarda, F&B entrepreneur & business owner of Central CRP Pempek; and Adam Ismanto, Senior Manager of TIKI who reviewed the topic Especial Strategy Improving Brand and Sales Turnover.

Adam Ismanto, Senior Manager of TIKI National Affairs, explained that TIKI has been a trusted shipping partner for MSME players for 53 years. His party is very understanding that the cost of packaging and shipping can be a fairly large cost component, not to mention its time-consuming and energy-consuming listing.

This is what behind the launch of TIKI SERLOK in 2020, where we saw the need for MSME customers for courier partners who could provide payment flexibility and more benefits for those who routinely have shipping needs. Not only that, the bonus and reward systems we provide can provide additional income for our MSME customers from their monthly shipping costs," he explained.

The large number of similar products encourages higher creativity for brand owners. Understanding customer journey as part of the process of building relationships and closeness to consumers is a must. Therefore, not just selling, brand owners must be sensitive in understanding consumer behavior and habits, then making it the basis for creating a customer experience.

In the context of online sales, one of the crucial elements that complements customer experience against one brand is the delivery process. Brand Activists must ensure that goods can be received by consumers as soon as possible and according to promises," said Arto Biantoro, Brand Activist.

Meanwhile, TIKI SERLOK targets MSMEs, which mostly use social media platforms such as Instagram and Facebook to sell their products. Since its launch, TIKI SERLOK has continued to expand its coverage from previously only in DKI Jakarta, currently in 50 main branches in 33 cities throughout Indonesia.

"TIKI always strives to provide the best service and be a partner who understands the needs of each of our customers. Recently, we won the Service Quality Award as one of the courier service companies that received Diamond's ranking from the Service Quality Index survey organized by Carre Service Quality Monitoring with Marketing Magazine. TIKI is part of 5 courier companies with Diamond ratings, where TIKI gets the highest assessment on access, process, human resources and service quality aspects. This is certainly an achievement as well as motivation for TIKI to be even better in the future, "concluded Yulina