JAKARTA - The world's largest industrial technology exhibition, Hannover Messe 2023, will be held in a matter of days. Various preparations have been made by the Government of Indonesia in an effort to make participation successful as the Official Partner Country Hannover Messe 2023 which will be held on April 17-21, 2023 at Hannover Fairground, Germany.

Various promotional and publication activities have been carried out to echo Indonesia Partner Country Hannover Messe 2023 to the public both at home and abroad. Promotions carried out abroad include broadcasting inflight entertainment videos on Emirates airlines, installing stickers on three Hangover city buses, and installing banner ads in the form of standing towers - board 2 sided in front of the Hannover Main Station area.

"We maximize promotion through various platforms to further increase public awareness about Indonesia's advantages and opportunities at Hannover Messe 2023. We expect the widest possible support for the success of this event so that it can provide the maximum benefit to Indonesia," said Expert Staff to the Minister of Industry for Climate Business and Investment, Andi Rizaldi in Jakarta, Saturday 15 April.

The Emirates election is based on an annual report showing that the airline operates flights up to 152 destinations in 79 countries, with a total of 19 million passengers. According to Skytrax, for 17 consecutive years since 2005-2022, Emirates also has the best inflight entertainment in the world.

"This promotional media selection is considered effective in increasing the number of visitors to the Indonesian Pavilion," said Andi, who was also appointed as Coordinator for Promotion and Publication of Indonesia Partner Country Hannover Messe 2023.

Effective promotional activities as well as support from 157 mainstay co-exhibitors who will showcase their technological and product advantages are expected to open up opportunities and opportunities for projection of economic cooperation and investment in Indonesia in various strategic fields such as energy transition, industry 4.0, and digitalization in Indonesia.

For example, the Palm Oil Plantation Fund Management Agency (BPDPKS), one of the co-exhibitors who is closely related to the theme Sustainability and Energy. BPDPKS plays a role in the development of the sustainable palm oil processing industry as one of Indonesia's strategic commodities.


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