Australia's Biggest Wine Exporter Tests RI Market, How Is Its Profit?

Illustration (Photo: Unsplash)

JAKARTA - A non-profit development company from Australia, HORT Innovation, is said to be expanding its business expansion by penetrating the Indonesian market through the launch of the first product of wine.

Trade and Investment Commissioner Austrate Hannah Wade said that her party guarantees that the wine products sent to Indonesia are included in the best segmentation. The reason is, this agribusiness sector is one that Australia relies on as well as a strategic source of foreign exchange income.

"We are the main supplier of wine from the southern hemisphere to Indonesia. Trade cooperation between the two countries has resulted in exports of 15,000 tons of wine during 2022 and is expected to record another harvest," he said in a written statement quoted on Thursday, April 13.

According to Hannah, Indonesia is a potential market in the Asia Pacific region. The Australian government itself believes that the public can enjoy an increase in volume by 20 percent due to new varieties in production.

"Our wine products are the best with a harvest period for exports available in the period January to May every year," he said.

On the same occasion, Australian Embassy Consultant Dean Merrilees said that agricultural practices in his country were carried out by prioritizing the principle of innovation in order to produce excellent output.

Australia's wine industry is committed to producing high-quality fruit, using the strictest quality standards and sustainable agricultural practices, he stressed.

Dean is also optimistic that this export commodity can be accepted by the Indonesian people and has a great opportunity to continue to grow.

"In the early stages, we have launched a promotional campaign to accelerate market interest in this product," he said.

Meanwhile, Australian premium wine 2023 can be obtained at modern outlets Food Hall, AEON, Ranch Market, HERO, Lion Superindo and Hypermart.