AlloFresh's Development Is Not Free From The Role Of Trans Retail Indonesia

Photo: Doc. Antara

JAKARTA - AVP Marketing AlloFresh Andre Binarto stated that Trans Retail Indonesia has a large role in the development of AlloFresh.

"There are 61 points (of AlloFresh) in 25 Indonesian regencies/cities due to Trans Retail Indonesia which has spread so widely, that we have a symbiotic mutualism, (and) we are very profitable for this relationship," he said at the Media Gathering AlloFresh at Metropolitan Tower, Jakarta, quoted from Antara, Tuesday, February 14.

Furthermore, AlloFresh stores are said to be almost available in every major city of Java Island, including in the secondary city. Outside Java is already in several locations.

According to him, AlloFresh is the largest and largest e-groceries in Indonesia with several flagship programs.

First, it guarantees the price of products that are traded competitively. Second, the products and categories available have completeness so that the tagline that is raised is Serbally Existing, But Cheaper.

"We have a program called everyday low price, so there are 500 products that we guarantee will be cheaper than other e-grocies platforms. Every product that will be delivered a maximum of 2 hours after orders are made," he said.

They target mothers, especially working mothers, considering they bear the burden of having to work, meeting household needs, and shopping.

"So we want to be here as a solution for all of you in Indonesia, so we can still carry out their activities, either for work, traveling, or what to do, but still be able to meet their household needs," said Andre.

Selain menjual produk fresh, pihaknya juga menjual 12 kategori roduk utama dan 55 sub kategori produk lainnya sepertis produk beauty.

The payment method can be made through Bank Mega in order to get a 10 percent discount or use Allo Bank with a discount of 5 percent.

For new users, AlloFresh provides a 15 percent discount. Especially for new users who use Bank Mega, they get a maximum discount of 25 percent and Allo Bank with a maximum discount of 20 percent.

"If monthly shopping is like that, surely this is a very maximum profit," he said.

On that occasion, Andre informed that AlloFresh would extend the platform's opening hours from 09:00 WIB.

The decision was made because of input from customers, especially working moms who worked from 17 o'clock-17:00 WIB so they didn't have time to shop for grocery.

"It's better if AlloFresh is present, where when they finish work, they can buy groceries. There are two methods that can be done, the first is self pick up by going to the nearest AlloFresh store. Second, they can immediately choose the grocery via the application, when they come home from work they can pick up," said Andre.