Develop The 2023 Tourism And Creative Economy Sector, Kemenparekraf Gandeng Traveloka

Illustration. (Photo: Doc. Antara)

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) collaborates with Traveloka to work together to develop and strengthen the tourism sector and the creative economy (parekraf) through programs that are right on target, right on benefits, and on time.

This collaboration was marked by the signing of a memorandum of understanding (MoU) between the Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini and the Vice President of Public Policy and Government Relations and Sustainability Traveloka Widyasari Listyowulan.

Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno is optimistic that the achievement of targets in the tourism and creative sector, especially foreign tourists visiting and #DiIndonesiaAjaWisnus movement, can be fulfilled.

"However, the most important job that we want to create is 4.4 million new jobs by 2024," Sandiaga said at The Weekly Brief with Sandi Uno, Tuesday, January 24.

On the same occasion, Deputy for Marketing at the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini said that this collaboration will focus more on the market segment generation Z

Because, after the pandemic generation Z is considered adaptive, so that they can work in any destination and anytime.

"This is capital or opportunity for us to explore, utilize, and provide a variety of interesting information (around parekraf), so that apart from working anywhere, they can travel anywhere. So, this is a very good collaboration and we have just done it with Traveloka," he said.

The purpose of this collaboration is to achieve the foreign exchange target of tourism between 2.07 billion-5.95 billion US dollars, as well as foreign tourist visits of 3.5 million-7.4 million visits and domestic tourists of 1.2 billion-1.4 billion movements.

Meanwhile, Traveloka Co-Founder Albert said, in promoting tourist destinations, the main will be strengthened in five super priority tourism destinations.

"We can also develop Events, especially at Kharisma Event Nusantara it can be promoted again, not only to within the country, but to the global community," he added.

For your information, Kemenparekraf and Traveloka have been cooperating since 2018.