Encourage Entering The Digital Market, PLN Provides UMKM Assistance To Enter The Digital Market

Photo: Doc. PLN

JAKARTA - PT PLN (Persero) provides assistance to 700 MSMEs in Cirebon. This effort was made to encourage micro, small and medium enterprises (MSMEs) to advance to class.

Presidential Chief of Staff Moeldoko said, MSMEs must be able to go digital to continue to develop. This is to answer consumer demands that want convenience.

"MSMEs must go to the digital world. MSMEs should not hesitate to enter digital. Currently consumers do not want complicated things, especially when they talk about time, everything must be fast," said Moeldoko during his visit to the BUMN House, Friday, November 11.

Moeldoko also said that all countries see that the digital market in Indonesia is relatively high and has good prospects. So that his party encourages MSMEs not to hesitate to expand their product sales to the digital market.

"The world of e-commerce is extraordinary, that's why our MSMEs don't hesitate to enter. The world also sees Indonesia's e-commerce as extraordinary," he said.

Meanwhile, the Director of Retail and Commerce of PLN in Srimulyanti revealed that the BUMN Cirebon PLN house has fostered 700 MSMEs spread across the Cirebon area.

As for the 700 MSMEs, they are divided into several fields or types of businesses, including 499 fields of food/drinking, 63 fields of fashion, 60 fields of art, 5 fields of agriculture/plants, 2 fields of fisheries, 2 fields of livestock, and 69 fields of services and others.

"The MSMEs that we foster are mostly culinary, then there is the creative economy too. Those who enter the BUMN House will be given guidance, learning to improve product quality and MSME actors," he said.

Cirebon Mayor Nashrudin Azis said the Cirebon Government will continue to strive so that MSMEs in Cirebon City will develop and advance to class. One of them is by expanding product sales through the digital market.

"Our MSMEs can enter the digital market. This will help them achieve opportunities to increase income. The Cirebon City Government is trying to help them reach the digital market in a broad and consistent manner," he concluded.