JAKARTA - Head of BPI Danantara Rosan Roeslani. (admits that Indonesia's tourism competitiveness is still lagging behind that of a number of ASEAN countries, including Malaysia and Thailand.
According to Rosan, the problem is not only seen from the number of tourists who come, but also from the average spending of tourists while in Indonesia.
"Compared to Malaysia, Thailand, Singapore, we are still quite far behind," said Rosan at the Presidential Palace Complex, Jakarta, Monday, June 22.
He explained that the government is now not only pursuing an increase in the number of tourists, but also trying to increase the value of spending or average spending of tourists.
Currently, the average spending of tourists in Indonesia is still in the range of US$1,100 per visit. Therefore, the government wants to develop destinations that can attract various market segments, ranging from mass tourism to experience-based premium tourism.
According to Rosan, the development of tourism cannot only focus on tourist attractions. Supporting infrastructure such as transportation, accessibility, logistics, comfort, and cleanliness must be improved simultaneously.
He said Danantara would play a role in developing new destinations that have high economic potential.
"There are many choices. The important thing now is to determine the development focus that has the most impact," he said.
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