YOGYAKARTA Endorsement is a product promotion or service activity carried out by third parties. A multi-purpose endorsement is carried out by a businessman, so that the brand they offer can be recognized by potential consumers. So, what are the advantages and disadvantages of endorsement?
Excess and Lack of Endorsment
Endorsement services are usually offered by public figures or celebrities who have recognition, trust, and respect from many people.
Promotion of products or services with this system can be done in a paid or unpaid system, according to the agreement.
Paid endorsements are types of endorsements that require money and exclusive contracts to enter into agreements with designated public figures in order to advertise these goods or services.
Meanwhile, the endorsement is not paid for the type of endorsement that is carried out without paying the services of advertisers. Unpaid endorsement services are usually offered by people who are starting a career as public figures. However, some of the top celebrities sometimes also offer free product endorsement services.
Excess endorsement
Compiled by VOI from Majoo, Monday, October 24, 2022, endorsements have a number of advantages, including:
By doing endorsements, the goods or services offered will be seen, known, and sought by many people. After getting awareness, you can carry out the next marketing strategy!
The second benefit of endorsement is building brand credibility. The more people who will believe and view public figures who advertise these products, endorsers or advertisers concerned can show the excess of goods or services offered and build trust with brands and potential consumers.
A brand can stand out even more after being endorsed by public figures or artists. In endorsements, usually public figures advertise goods or services offered by comparing products with their competitors, making it easier for prospective consumers to remember the advantages of the products used by their public figures.
Endorsement can also make you reach a wider market. Brands can choose the public figure they want, especially those that have a lot of followers.
As mentioned above, endorsements can sometimes be done free of charge. Some people who have just started a career as public figures usually open endorsement services at a more affordable or free cost to advertise the products they like.
Endorsement Loss
Despite having many advantages, endorsement also has several shortcomings, including:
Endorse products made by third parties or public figures usually require a lot of money, especially if you use the services of top celebrities.
Not only that, the amount of costs that have been incurred, sometimes, the results are not as desired.
The second endorsement loss is that the brand you advertise can be attached to a public figure.
This is certainly dangerous, especially if the public figure cannot maintain their brand's personality.
This means that if the public figure's good name falls, the brand offered by the public figure has the potential to collapse as well.
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