OrderOnline.id, Application For Indonesian MSME Online Business Management Solutions

Photo: Didi Kurniawan/VOI

JAKARTA - PT Ordivo Teknologi Indonesia (OrderOnline.id) has been strengthening the online business ecosystem in Indonesia since 2018 by making it easier for MSMEs to automate their business in an integrated all-in-one web-based platform.

Currently, OrderOnline.id has helped more than 19,000 MSMEs throughout Indonesia with the accumulated user transaction value (GTV) reaching IDR 5.5 trillion since 2021. Until now, the order volume on OrderOnline.id has reached more than 1 million every month.

The number of online shopping consumers recorded an increase of up to 88 percent in 2021. Awareness of the rising trend of online shopping has attracted MSMEs to start going digital.

With the hashtag #All BisaJualanOnline, OrderOnline.id facilitates the large number of online business needs in Indonesia.

"We pioneered a small online business and the pain points in running a business were found at that time that moved us to provide the best solutions in terms of technology. Seeing the huge growth of online business and the potential operational problems that exist, OrderOnline.id is here to provide solutions for every problem. real problems in running business processes," said Rovan Alfarry as Chief Executive Officer of OrderOnline.id in Jakarta, Thursday, August 25.

OrderOnline.id presents four main features specifically designed to expand MSME sales channels outside the marketplace by creating their own online store. Starting from displaying products on a website and landing page, accepting orders through a simple order form, managing automated orders in an integrated dashboard, to logistics that can bridge the delivery of orders through various expeditions such as SiCepat, JNE, SAP, J&T, Ninja Xpress, JDL, and ID Express.

"Business actors can focus on developing their business without questioning troublesome repetitive things such as recording sales, checking accounts, manually following up customers, and so on. Everything is running automatically," said Rovan.

The OrderOnline.id website-based application continues to be developed to simplify online business operational systems that benefit businesses. Various new features continue to emerge, one of which is Customer Rating, which can help businesses perform customer analysis to increase success rates and prevent fake orders from fictitious buyers that often occur, especially in the COD method.

"This feature is important to provide security from the seller's side because 78.72 percent of e-commerce transactions in Indonesia according to BPS e-commerce statistics in 2021 use the COD payment method," he explained.

The next plan, OrderOnline.id will release a variety of new business lines ranging from expedition aggregators (OExpress), e-courses for online businesses (OCademy), providers of selling products for dropshippers and resellers (Inventro), fulfillment services, to targeting the business capital sector in Indonesia. future.

"Most of these business lines will be launched this year," concluded Rovan.

The company still fully relies on bootstrapping in its business operations. However, with the massive business development, it is possible that OrderOnline.id will raise its first funding.