Cleo Packaging Beverage Manufacturer Owned By Cat Boss Avian Conglomerate Hermanto Tanoko Targets Sales Of Rp1.43 Trillion In 2022, This Is The Strategy

Illustrations. (Photo: Dr. Cleo)

JAKARTA - Cleo's packaged beverage producer, PT Sariguna Primatirta Tbk (CLEO) recorded a 36.1 percent increase in net profit for the current year to IDR 180 billion in 2021, compared to the same period in 2020 of IDR 132 billion. The growth of the company owned by conglomerate Hermanto Tanoko was supported by increased sales supported by the operation of a new factory.

Based on CLEO's financial report, the company recorded an increase in net sales performance of 13.45 percent year on year (yoy), from Rp.972.63 billion in 2020 to Rp.1.10 trillion throughout 2021.

Sariguna Deputy President Director Melisa Patricia said the growth was also supported by the company's success in maintaining customer trust, so that demand continues to increase. In fact, to meet the increasing demand, the company continues its expansion by opening factories outside Java.

"In addition to expanding distribution coverage, the opening of this factory is the company's effort to save on shipping costs. As for these areas, namely Sumatra and Kalimantan where shipping costs to these areas tend to be high," he said in an official statement, quoted Tuesday, March 29.

In addition, he continued, the company considers the area to have strategic value, so that the distribution process can be carried out more quickly and on target and the company also hopes that with this expansion the Indonesian people can easily reach various CLEO products. The Company is committed to continuously trying to develop its business by continuously looking for opportunities and continuously trying to develop products with various other innovations.

"In the future, with Indonesia's economic condition recovering and the high level of public awareness of health, it is hoped that this will be a great opportunity for the company's business," he said.

In 2022, this bottled water producer targets sales growth of 30 percent. One of the strategies is to present gallon packaging that is free of Bisphenol-A (BPA). Previously, the issue of BPA in bottled drinking water became a polemic following the discourse on the revision of the Regulation of the Food and Drug Supervisory Agency (BPOM), which required producers to include a label for the content of BPA on reused gallons (GGU) made from polycarbonate.

Melisa said that the Sariguna Primatirta packaging is produced from pure plastic ore that is BPA-free with an environmentally friendly design. In addition, CLEO is part of the Tanobel Group and is the first company in Indonesia to be certified in food safety management ISO 22000:2005.

"CLEO Bottled Water with nano-filtration technology, produces drinking water that is 20 times purer with a TDS (total dissolved solid / dissolved substance) level below 10 ppm which is very good for daily consumption needs. CLEO pure water has a mild taste, good for kidney health and safe for the various needs of Indonesian families," he said.

After the factory expansion, the company's production capacity increased to 4.3 billion liters per year. Currently, CLEO has 27 AMDK processing plants with distribution networks spread across several parts of Indonesia, including Java, Sumatra, Kalimantan, Sulawesi, Bali, East Nusa Tenggara, West Nusa Tenggara and Papua.

If the sales growth target of 30 percent is achieved, this means that CLEO will earn IDR1.43 trillion in revenue at the end of 2022. In 2021, the increase in revenue was supported by an increase in sales to related parties from IDR758.33 billion in 2020 to IDR922.12 billion in 2021. .

Meanwhile, sales to third parties decreased from Rp214.29 billion in 2020 to Rp181.40 billion in 2021. The increase in sales also occurred in almost all segments, such as sales of bottled water which rose by Rp394.08 billion to Rp463 billion in 2021 and sales of non-bottled water which rose from Rp548.46 billion to Rp615.70 billion.

Other sales were recorded to have decreased from IDR 30.08 billion in 2020 to IDR 24.72 billion in 2021.