BNI Collaborates With Lion Air Group Owned By Conglomerate Rusdi Kirana To Brand 7 Batik Air Aircraft And Super Air Jet

Batik Air plane. (Photo: Doc. Lion Air Group)

JAKARTA - The government's policy to loosen people's mobility has become the momentum for the tourism industry to more aggressively improve business performance. Moreover, the tourism needs of the Indonesian people seem to be increasing as well as easing concerns about the COVID-19 pandemic.

Responding to this positive trend, PT Bank Negara Indonesia (Persero) Tbk or BNI collaborated with Lion Air Group through a cooperation package starting from the launch of the BNI Co-Brand Card - Batik Air, branding 7 Batik Air and Super Air Jet aircraft, to payment or payment gateways. This collaboration was marked by the unveiling of the new livery design for the BNI Cobrand Card - Batik Air witnessed directly by Lion Air Group Owner Rusdi Kirana and BNI President Director Royke Tumilaar at Batam Aero Technic, Friday, March 18.

In addition to the BNI Cobrand Card - Batik Air design, the BNI and Xpora Mobile Banking livery designs will also be launched. Royke said the government's latest decision related to easing people's mobility has become a new spirit for all business players to re-accelerate performance growth in the midst of the recovery period.

With this collaboration, BNI hopes that there will be more ticket purchase transactions to tourist destinations which will ultimately provide a multiplier effect on improving economic performance in various sectors in the region.

"We welcome the collaboration with the Lion Air Group. This is also our step in supporting the tourism industry. We hope this will be a momentum to restore business performance, especially in the air transportation industry as well as tourism which has been on hold for a long time," Royke said in a written statement.

Through this collaboration, Royke continued, the company will increase the positioning of strong cooperation in the tourism sector. Moreover, Lion Air Group is currently the holder of the largest market share in the air transportation service industry.

"We will also be able to highlight innovative banking services that provide benefits for the international traveler and business community by launching the BNI Co-Brand Card - Batik Air and other banking services. Of course with the BNI Co-Brand Card - Batik Air will add a Co-Brand Card variant Debit and Credit in collaboration with airlines, this also confirms BNI's positioning which also focuses on increasing cashless transactions in the Travel related category," he said.

"The BNI Batik Air Co-Brand Card will provide various benefits for its Cardholders, where various superior features have been embedded in the Card, including Cashback, Extra Baggage, Special Line Check-In, Point Loyaty and various other benefits that can be felt by the cardholders," added Royke.

President Director of Lion Air Group, Edward Sirait said that Batik Air and Lion Air Group welcomed the initiation and collaboration that had been established in line with providing more benefits to customers, prospective passengers from banking and aviation services.

The presence of the "Co-Branding Credit Card", Special Livery Airbus 320 Batik Air, and Ease of Payment in preparation for air travel are expected to be able to answer and accommodate the needs of high market demand from the banking sector, aviation, and payment transaction instruments with various conveniences, services and facilities offered.

"This collaboration is part of a joint commitment to the synergy of banking and aviation in supporting efforts to accelerate regional and national economic recovery programs. Lion Air Group expresses its gratitude and appreciation for the cooperation that has been carried out, we hope that in the future it can continue to be improved," he said.