JAKARTA - Known as the pioneer of the world's first non-stick cookware, Tefal supports Indonesian mothers to continue cooking at home to create a healthy life by carrying out the #At HomeBersamaTefal movement.
Indonesian people's awareness of healthy living has increased significantly in recent years. According to data from Nielsen, 44 percent of respondents in Asian countries consume healthy food more often and 49 percent of consumers in Indonesia have been cooking at home more often since the pandemic period, which is one of the efforts to lead a healthy life.
This fact aligns with Tefal's commitment to making the cooking process easier, healthier and safer. Tefal is a cookware manufacturer that started in France and has now been trusted for more than 60 years.
Until now, Tefal has a variety of flagship products such as non-stick pan, food steamer, air fryer, rice cooker, iron, blender and others. Therefore, as a form of hope and resolution in 2022, Tefal invites Indonesian mothers to cook easier and healthier so that the goal of having a healthy lifestyle is fulfilled.
Femi Natalia, Country Manager of PT Groupe SEB Indonesia MSD, which oversees the Tefal brand in Indonesia, wants cooking at home not only easy, but also fun.
"Cooking is an activity that is full of processes. So it is only natural that some think that cooking is not an easy activity. However, if cooking is done with the support of the right tools, cooking is no longer an easy activity, but also fun. Therefore, To support all these cooking processes, Tefal launched the Air Fryer 3in1 Tefal Easy Fry Grill & Steam and Air Fryer 9in1 Tefal Easy Fry Oven & Grill which has been long awaited in Indonesia," explained Femi in a written statement, Tuesday, January 18.
The launch of the new Air Fryer product from Tefal can provide the best solution for mothers in Indonesia to be able to cook much easier. As the product name implies, with only 1 tool with this versatile technology, mothers at home can heat food, steam, bake to make cakes.
In line with Tefal's mission to make the cooking process efficient and easy without compromising the taste and nutritional quality of the resulting dishes, Tefal has again entrusted Devina Hermawan as Tefal's Brand Ambassador in 2022.
The hope is that the Masterchef Indonesia graduate will always inspire many people in the cooking world to be able to serve healthy and delicious dishes for the whole family without reducing time with family.
The technology owned by Tefal products provides convenience in cooking, especially for mothers who have a busy schedule every day but always want to present a variety of dishes for their beloved family. Tefal is committed to always helping mothers to facilitate the cooking process so that their beloved family can enjoy healthy and flavorful dishes.
Devina Hermawan is a celebrity chef who started her career by participating in the Masterchef Indonesia event. He is known as a chef who always makes delicious and healthy dishes with simple techniques with an easy process.
Tefal has become the main figure who accompanies Chef Devina's journey in 2021. Chef Devina requires a high-quality and reliable main cooking utensil with a variety of advantages to support daily cooking activities
"Ever since I learned to self-taught cooking, the name Tefal has never been separated from my daily life. Quality Tefal products have accompanied the process of honing my cooking skills for a long time. Starting from a non-stick frying pan, my love for the world of cooking grew and grew to the point where Therefore, it is a great honor from me when I am reappointed as the Brand Ambassador of Tefal Indonesia. I hope I can continue to contribute in spreading easy and healthy cooking skills for mothers at home, "said Devina.
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