Chairul Tanjung's Conglomerate Bank Will Launch The Allo Application In March 2022, Targeting 10 Million Users From All Walks Of Life

Conglomerate Chairul Tanjung. (Photo: Doc. Antara)

JAKARTA - Chairul Tanjung's conglomerate bank, PT Allo Bank Indonesia Tbk (BBHI) will launch the Allo application in March 2022. This is done to run its operations as a digital bank.

Chairul Tanjung said this application was still in the testing phase for CT Group employees. The man who is familiarly called CT said that CT Group's extensive ecosystem coupled with the ecosystem of other Allo Bank strategic investors will be the strength of this bank in running its business as a digital bank.

With this vast ecosystem, Allo Bank targets to have 10 million customers in the first year since the application was launched.

"Our target market is not only millennials but also all segments. Our target is, in the first week after launch, we can reach 1 million users and in the first year 10 million customers. Targeting customers is not done by force, but with incentives such as shopping at Transmart to get discounts," explained Chairul Tanjung, Tuesday, January 11th.

Currently, Allo Bank is still preparing this application so that when it is launched it will be completely ready. Currently the application has been piloted to 43,000 users from internal companies and by the end of the month it will be increased to 200,000.

According to Chairul Tanjung, the strength of a digital bank is determined by several factors. First, the power of technology and platforms.

To create reliable technology and applications, the CT Corp development team collaborates with the world's largest digital bank that has been active for 8 years with 200 million customers.

The world digital bank helps CT Corpora in the process of developing the Allo Bank technology system both in terms of software and hardware. However, CT is not willing to mention the name of the digital bank.

"Our cooperation has been for 2 years. Indeed, we are disturbed by the pandemic because it limits the movement between our team to the country of origin of this bank and vice versa. That's why it took us longer than the previous plan," explained CT.

Second, the ecosystem. CT said, CT Corpora actually already has a fairly extensive ecosystem. The company has a retail network such as Transmart, food and beverage, media, and others. However, in the digital era, collaboration is the key to success because no matter how strong a company's ecosystem is, they still need other ecosystems.

That's why CT Corp invited other investors to join Allo Bank. According to him, if the offline ecosystems of CT Group and Salim Group are combined, it can be ascertained that Allo Bank will become the bank with the largest ecosystem in Indonesia.

The business potential of the physical ecosystem is considered still not enough to bring Allo Bank into a big bank. That's why CT also invites partners who have a digital ecosystem such as Bukalapak, Traveloka and Grab.

"The presence of this digital ecosystem makes the Allo Bank ecosystem complete. If it is only a physical ecosystem, of course there are weaknesses, as well as the digital ecosystem so that when combined it will become our great strength." clear CT.