JAKARTA - The final of the AFF Suzuki Cup which brings together the Indonesia vs Thailand national team at the Singapore National Stadium will take place in 2 legs, namely tonight, Wednesday 29 December 2021 and Saturday 1 January 2022. This soccer party event in Southeast Asia is considered to be profitable for companies owned by conglomerates Hary Tanoesoedibjo and Eddy Kusnadi Sariaatamdja.
Apart from being awaited by football fans in the country, this final is also anticipated by two media issuers namely PT Media Nusantara Citra Tbk (MNCN) and PT Surya Citra Media Tbk (SCMA). Unlike previous editions, this time MNCN and SCMA will receive the right to broadcast the AFF Cup matches simultaneously but on different platforms.
Hary Tanoe's MNCN got the broadcasting rights for RCTI and iNews and then it was followed by live streaming by RCTI+. Meanwhile, SCMA relies on the Vidio over the top (OTT) application network to absorb the AFF Suzuki Cup 2020 advertisement cake.
On the one hand, this situation makes the potential number of viewers split in two. However, this is unlikely to make the two issuers fail to be satisfied, considering the large number of viewers they can attract.
So far, both SCMA and MNCN have not published the average number of spectators per match they can attract. However, an indication that the number is not small is illustrated when looking at the tendency of viewers in other countries.
In Vietnam, for example, Vietnam vs Indonesia match in the group stage alone has broken the country's television audience record. The party which took place on December 15, 2021, and ended 0-0 was watched by 2.84 million local Vietnamese television viewers.
This figure occurs in Vietnam which has about 97 million inhabitants. So, you can definitely imagine how large the number of viewers in Indonesia, which has 270 million inhabitants?
At the opening of trading on Wednesday, December 29, MNCN's shares were at the level of IDR 900. Meanwhile, SCMA's shares are at IDR 324.
Analysts also recommend SCMA shares in today's trading. Samuel Sekuritas Technical Analyst William Mamudi in his research said that the shares of PT Surya Citra Media Tbk (SCMA) were included in the sell trading recommendation.
For information, in previous editions, AFF was regularly and more frequently broadcast by the MNC Group television network. In this edition, the trend shifted slightly as SCMA's big ambitions spurred the growth of the Vidio.com platform, which was marked by an injection of new investor funds in early November.
Affinity Equity Partner is the figure of the investor. They poured funds of 150 million US dollars for the issuer of the media created by the conglomerate Eddy Kusnadi Sariaatmadja.
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In his statement, the President Director of SCMA, and CEO of Vidio.com Sutanto Hartono admitted that part of the injection of funds will be used to widen the broadcasting rights of sports broadcasts. Even Vidio users are not required to subscribe to watch this AFF party.
“This marks a new milestone for Vidio. We strive to continue to focus on users by offering the best streaming experience and the most complete exclusive premium content for users," said Sutanto, last November.
On the other hand, the MNCN which started to detect SCMA threats in the OTT segment finally reacted. In early December, MNCN through their own platform, RCTI+, also conveyed to the public that they would participate in broadcasting the AFF Cup.
MNCN has actually controlled AFF's broadcasting rights when referring to the agreement with the license holder in April 2018.
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