Hary Tanoesoedibjo's Conglomerate Company Controls 51 Percent Of TV Advertising Spending Market Share, Defeats Emtek's Eddy Kusnadi Sariaatmadja

Conglomerate Hary Tanoesoedibjo. (Photo: Doc. Antara)

JAKARTA - The national television station belonging to the conglomerate Hary Tanoesoedibjo, PT Media Nusantara Citra Tbk (MNCN) still dominates the share of advertising spending in the third quarter of 2021. This is also driven by the improvement in the advertising market in the country.

In the MNCN report on the information disclosure page of the Indonesia Stock Exchange, quoted on Friday, November 5, the company that oversees the four television stations, namely RCTI, MNC TV, GTV, and iNews, explained that there was a significant spike in the share of advertising spending in the third quarter of 2021, which was 51 percent. .

Meanwhile, in the same period in the previous year, it was recorded that the controlled advertising expenditure was 39 percent. As for the third quarter of 2021, in second place in control of advertising spending in Indonesia is the Emtek Group belonging to the conglomerate Eddy Kusnadi Sariaatmadja which oversees SCTV and Indosiar by 24 percent.

As the company's largest revenue contributor, 56 percent came from prime time slots and the remaining 44 percent came from non-prime time slots.

"Prime time slots are still the largest revenue contributor for MNCN. This causes the company to always prioritize and reserve most of its quality programs for a period of 5 hours / day," wrote MNCN Management.

In addition, in terms of audience share or viewership, MNCN also outperformed the achievement of audience share throughout the year by recording a 45.2 percent audience share in all time slots and 52.8 percent in audience share in prime time slots until October 2021.

In the third quarter of 2021, the audience share has increased when compared to the same quarter in 2020. Where for prime time slots it was recorded at 53.7 percent while for the third quarter of 2020 it controlled 35.5 percent.

Executive Chairman of MNC Group, Hary Tanoesoedibjo, said that with the positive performance of the company's FTA TV in the third quarter of 2021 during the COVID-19 pandemic, he is optimistic that he will maintain this performance until the end of 2021.

"Entering the fourth quarter of 2021, I am very confident that we can maintain this achievement. And currently we are preparing a strategic program pipeline entering 2022 and I am optimistic that the company will continue to be able to maintain its dominance," said Hary Tanoe.