JAKARTA The loss of a Sheila On 7 concert ticket in just a matter of minutes made fans disappointed. Many of them were upset for failing to win a concert journalist, for the umpteenth time.

Since Sheila On 7 announced that she will hold a tour in five Indonesian cities entitled Wait for Me Di, Sheila Gank, as Sheila On 7 fans - immediately enthusiastically awaits. This band from Yogyakarta will hold a tour in Samarinda, Makassar, Pekanbaru, Medan, before finally closing the concert in Bandung.

Unfortunately, many millennials are disappointed because they run out of tickets. In fact, Sheila On 7's songs have accompanied the millennial generation of teenagers, not even a few who made comments with the tone of warning that Sheila On 7's ticket purchases are only allowed for those aged 30 years and over.

The Sheila On 7 concert for millennials, such as reopening memories in the past. For this reason, the enthusiasm to witness the band now fronted by Ambassadors, Eros and Adam is so high.

Someone, including millennials, tends to prefer to listen to old songs. They even find it difficult to accept new music. It turns out that according to psychologists there is a scientific reason when someone is struggling to move on for music matters.

There are a number of reasons why someone loves, appreciates and really enjoys a song. One of them is because the lyrics in the song are considered very related to the current situation. No wonder music can then make people feel strong emotions.

It is this strong emotion that guides people to build long-term relationships with songs, albums, and artists who then accompany them throughout their lives, especially in the times of teenagers who are full of turmoil.

For some reason, songs that are heard in youth are often attached to themselves. And as people get older, people tend not to listen to new songs that hit but prefer to make music that is familiar to their ears.

It turns out that there is a scientific reason why this is happening. Science shows that a taste of music began to form from the age of 13 or 14, as quoted by Stylist. According to a 2018 study of The New York Times, in the early 20s one focused on what to do. And new research proves that someone actually tends to stop listening to new music when they reach the age of 30.

But apparently this isn't the only reason why a person doesn't keep up with the times in terms of musical tastes. All of this could be due to one of the most researched social psychology laws, namely the effects of exposure.

"In short, the more exposed we are to something, the more we tend to like it," Frank McAndrew, a psychologist professor wrote at The Conversation.

This is happening to people we know, the ads we see, and the songs we listen to.

In addition, McAndrew also pointed out that as one gets older, one doesn't have time to find and listen to new music. That is, people are more likely to listen to old songs, more and more exposure to old songs and that's why it increases the tendency for us to prefer old music.

"For many people over the age of 30, jobs and family obligations are increasing, so less time is spent finding new music," explains McAndrew.

Music concerts are recognized as having a big role in promoting tourism to the public. Not only concerts for international singers or bands, concerts for domestic music groups such as Sheila on 7 in Medan are also said to attract tourists to visit the capital city of North Sumatra Province.

"The tourism industry has the potential to increase and sectors such as hotels will also increase," said Head of the Medan Tourism Office Yuda Setiawan in Medan, quoting Antara.

Yuda added that the Medan city government always supports every event that is positive, including to stimulate the tourism sector.

Sheila on 7 has a large and loyal fan base, so it is believed that it will bring many travelers to Medan even though until now the organizers have not coordinated with the city government.

Medan is the fourth city that Sheila on 7 visited in a series of tours entitled Wait for Me Di. The band will entertain Sheila Gank Medan on September 14, 2024, after their concerts in Samarinda, Makassar, and Pekanbaru.


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