The Psychological Impact Of Flexing Crazy Rich Which Is Increasingly Stimulating On Social Media

Kiky Saputri roasting seven crazy rich Indonesia at the Grand Concert 27 Years of Indosiar, Tuesday (11/1/2022). (Instagram/@kikysaputrii)

JAKARTA In recent years, social media has been enlivened by content showing off a luxurious lifestyle. The content was shared by a number of social media platforms such as Instagram, YouTube, and TikTok.

The name 1,500 rich was first discovered from the title of Kevin Kwan's Crazy Rich Asian novel released in 2013. The novel was later adapted into a big screen film with the same title in 2018. The story is simple, featuring a love story between lovers with two different social statuses.

The woman with the role name Rachel Chu is dating a young man from the Singapore conglomerate family, Nick Young. In the film, it is described how Nick Young's family lives luxuriously with endless wealth.

Since then, the term Cracky rich has been commonly used to describe super-rich people in Indonesia.

According to Head of Research Knight Frank Asia Pacific Christine Li, the requirement to enter the critical rich or Ultra High Net Worth Individuals (UHNWIs) category must have a wealth of more than 30 million US dollars or equivalent to Rp432 billion.

Although it is still a developing country, in fact in Indonesia people who have abundant wealth or are known as creative rich. In April 2023, it was discovered that three Indonesians bought three luxury housing units in Singapore. The total price of their house reached 206.7 million Singapore dollars or around Rp. 2.3 trillion.

The news was conveyed by Mingtiadi, a research company in the real estate sector headquartered in China.

According to a Global Wealth Databook report from Credit Suisse, the population of the super-rich in Indonesia is not too much. In 2021, only about 191 thousand people or 0.1 percent of adults have a wealth of more than 1 million Singapore dollars or more than IDR 15 billion.

Getting here, the creative rich people are not only filled by old entrepreneurs or what we often callold money.

A series of names ranging from top artists to politicians also get labelrazy rich. Just mention artists Raffi Ahmad, celebrities from Bali Maharani Kemala, Nasdem Party politician Ahmad Sahroni, Rudi Salim, Gilang Widya Pramana or Skipper 99, to Doni Salmanan and Indra Kesuma including seven creative rich in Indonesia.

However, Indra Kenz and Doni Salmanan had to end their ritual flexibility after both of them became suspects in alleged investment fraud in 2022. Indra is a suspect in a case of alleged fraudulent binary option through the Binomo application, while Doni is named a suspect in the alleged fraudulent investment option case through the Quotex application.

Some of them also like to upload Hedon's life on social media. Luxury holidays abroad, owning branded goods, to super luxury vehicles are things that can be uploaded on social media.

The content uploaded to social media has quite caught the attention of the public. Psychologist Grace Sutrisnadipraja said that content containing luxury from paracrazy rich remains popular because of the high public curiosity.

"There are several things that are used as content are interesting, so it makes the public curious because what is displayed is not common that is often found on a daily basis," Grace told VOI.

"In addition, seeing these content can also be considered as stress coding, when you see such content on social media it becomes like running away from reality," he added.

Kontencrazy rich, which often shows luxury, is called a number of experts, has a negative impact. The culture of showing off on social media can encourage influencers to behave consumptively, because the person must constantly use money to buy luxury goods in order to comply with prestige and validation. In fact, it is not necessarily useful or as needed.

Not only has a negative impact on the showy man, but a luxurious lifestyle can also affect the audience.

In the audience there will be feelings of inferiority or helplessness. He will also feel his life is sad and thinks others are more successful. So that negative emotions arise that make himself uncomfortable, stress, and inferior," Grace explained.

In addition to feelings of inferiority, contentcrazy rich, which often shows off a luxurious life, also creates feelings of jealousy and even gives encouragement to comment negatively on social media.

Another negative impact is that it causes feelings of jealousy, discomfort, which gives rise to the urge to comment with negative words that can hurt content creators," he said.

However, on the other hand, Grace assessed that not all security rich uploads show negative impacts. Content of how they share with others can actually have a positive impact in the form of motivation in order to pursue their success.

In psychology, this is called social comparison theory or comparing oneself with other people.

With this content, it can motivate self-developing, how to be the same as the content. In addition, positive content can also be an inspiration to work hard to achieve this. The point is, this can be a motivation to improve," said Grace.

On the same occasion, Grace also warns that when someone experiences discomfort from comparing themselves, it is better to reduce the use of social media.

He even suggests consulting a psychologist or counselor when feelings of discomfort arise when he sees Crazy rich's life.

"Because of social comparison, psychological discomfort can arise and if it continues it can be dangerous," he said.

"If left continuously, significant negative effects can interfere with mental health," Grace concluded.